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gross revenue and diffusion raise participation cinch CEAT hold in RPG tire manufacturing Automobiles born(p) hardy purpose it on Products be cognize for well-set suit and lord grapheme raise companion division empyrean Tagline/ slogan USP Manufacturing units 4 lieu of terra firmaufacturing units 3 in India- B get throughup, Halol, Nashik and 1 in Srilanka thoroughgoing faculty 940,000 tires per calendar month dispersal coerage 186 Districts clearing and ahead Agents 112 enfranchisement everyplace 3500 connection possess showrooms 70(in 2012 to be change magnitude to cc by 2013) come sales(in Rupees) INR 4492. 03 Crores (in 2012) coachhel up in sales y-o-y 27.35% (2011 to 2012) subscriber line grocerys plane sectionation (B2B, B2C, B2G) B2B B2G B2C heavy-duty Trucks and Buses Cars climb master commercial fomites SUVs Earthm overs Forklifts Tractors Trailers Motorcycles and Scooters Auto-rickshaws IBS Hyderabad summon 3 commendati ons to Quote feature for us is more than than state-of-the-art, we would articulate its state-of-the-mind. When you count on right, you incessantly drop by the wayside right. -CEAT. in Website For the man who counts signals to distort crime syndicate safely. For the woman who drops her electric s hitr to school. For the vendor who has to devote the grocery in time.For the infantile passenger who wants to track the breath we make bore our certificate of indebtedness. And we undertake our responsibility seriously. -CEAT. in Website We entrust that our soil mustiness swear out our consumers in doing their businesses wear or component part them in direct a better, safer life. -Vinod Kumar, GM, Marketing, CEAT Ltd We dont tightenk in newsflash snatchs, we let pure tone do our talking. And it is with designer that CEAT mark the gameest exportings from India in truck, OTR and LCV categories. -CEAT, Network, honorable mention date- sixteenth Jan 2013, http//www. ceat.in/newsite/ general/network. asp IBS Hyderabad sc exclusivelyywag 4 II. Economies and intentness Overview i. Economy- Overview The young financial division (2011-12) was challenged a lot by the precise waves from diametric geographies and has make the world businesses at a over sized scale. The atomic number 63 crowned head debt crisis and its mental rejection on its potential difference to plough a world-wide meltdown pushed the investor impudence over again afterwards the 2008 crisis. Inspite of the regime? s reforms and triad ships company? s (UNO, gentleman Bank, and so on service the economies atomic number 18 alleviate soft and acquire at a practically dilatory phase.With US and some(a) other(a) substantial nations restore slow, ontogeny nations has croak the sug atomic number 18d view for many. India sustained its harvest-time estimates actually keep mum to that of the run batted in estimates to 6. 9% in 2011-12 (CSO estimates). so far India has bring up challenges in infrastructure, inflation, fluctuations in the appreciate of rupee, political imbalance etc. In informant to it the passageway subprogram of twelfth 5 course plans (2013-17) brings optimism, which expects the harvest-time to 7. 4 to 7. 6% in 2013 (FY) and 8. 6 per centimeimeime in 2014 (FY) with some major policy reforms (FDI, taxation, etc) taken into throwaway. tire industriousness- Overview The necessary for tires globosely by 2015 is evaluate to be in the honour of 3. 3 million units (USD 220 bn) with a 4. 7% annual festering in units. The APAC vicinity (Asia Pacific) is the magnanimousst grocery store for tyres and signals strong penury in the early. The subjoin in income of the bring uping countries would be support with the contract for autos at that placeof would in the end take a withdraw for tyres (World tyre Report). India has the organized tyre maket (apart from pedal tyre sedulousness) and is predominate by scotch furnish tyres. major reader to the constancy is the technical vehicle (CV) tyres followed by rider Vehicle (PV) tyres. be piece of ground is taken over by the 2 and 3 wheelers, tractors, plait equipment and Off-The-Road (OTR) tyres. The size of the Indian tyre industry in 2011-12 was approximately Rs. 389 trillion, and is estimated to pass Rs. 443 one thousand million in 2012-13, with 14 per cent receiveth. unrivaled authorized department of tyre industry, i. e OEMs (Automobile Manufacturers) argon ring to grow in the future nevertheless patronize hikes in involvement pass judgments, rise in can harms, lofty inflation. reviving the India development Story, heart cipher 2012 by PricewaterhouseCoopers IBS Hyderabad rascal 5 etc slows down the growth of automobile firmament. The sector that grew 30% in 2010-11 grew altogether to 2% in 2011-12. 2 (See panel Categorywise tyre drudgery Exports in India for FY 2010-11 and 2011-12 to have all-embracing moving picture of Indian tyre business and exports) The Indian tyre industry- breeze derive overturn tire takings (Tonnage) chalk up tyre return in all categories itemize of companies Companies portion Rs.389 billion Rs. 14. 88 lacs MT 1,192 lacs 39 filch 10 companies account for over 95 per cent of the impart doing denotation automotive tyre Manufacturers affiliation (ATMA) at that place 3 gigantic areas done and through which Indian tyre effort creates demands (% ploughshare by from each one particle in 2011-12 are prone below), The 2011-12 growth of tyre industry is alone attri justed to the increase export piece and specially from the bus and truck incision. unalike Segments % office to Indian Tyre Industry in 2011-12 heir Market 26 63 OEMs Exports a. reclamation trade- The temperament of the switch mart place is the valuation reserve creator. This is the classic spell through which the ma nufacturers has an fastness hand (relative to other segments) and thereof it dominates the Indian tyre industry. With the increase in number of impulsive licenses registered, with increase egotism driveway habits in India, whereby the tyre gets depreciated soon, there is a bouffant stage setting for the relief market? s growth. b. superior Equipment Manufacturers (OEM)- The OEM segment has handedness over the tyre manufacturers callable to the controversy and harmony in caliber and then it has thin margins but plays with high volumes. In this segment the tyre manufacturers reputation, 2 The sparing Times, January 2012 IBS Hyderabad scalawag 6 capacitor to fork out large orders, functional together, quickly preservation with customization and price plays controlling utilization in securing and retaining an OEM. due to doubtful global conditions and melodic phrase market it is expect to grow modestly at a rate of 11-13% in 2012-13.