Post-modern Performing Art Essay Example | Topics and Well Written Essays - 3500 words

Post-modern Performing Art - Essay Example One feature of recognizing dance as a performing art is recognizing its evanescence. Once we accept the transience of dance in this sense, we must still acknowledge its permanence: that the very same dance can be re-performed at some later date. But that fact itself must be explained. And if we want to understand the performing arts a little better here, it is first necessary to say something about the arts more generally. The critic writes an interpretation of a work of art—a poem, a painting or a dance. These interpretations are centrally, often exclusively, verbal in character, even when they are interpretations of dance or music. We call these ‘critic’s interpretations’. Second, there is the interpretation of the performer in a performing art. The performer is irrelevant to what the work of art (in a performing art) means, although my earlier remarks may have tended in that direction. It is not as though something that could be interpreted by the critic is instead interpreted by the performer. Rather, whenever the critic confronts the work of art itself (rather than the score, say) he necessarily confronts something already interpreted by some performer, if this is a work in a performing art. Works in the performing arts come, as we have seen, with a label reading ‘And now perform it’. The content of such a label is always relevant to the meaning of such-and-such a work of art. For only in performance is a token of that type-work available for criticism. The performer’s interpretation does not really.... But that fact itself must be explained. And if we want to understand the performing arts a little better here, it is first necessary to say something about the arts more generally. The critic writes an interpretation of a work of art-a poem, a painting or a dance. These interpretations are centrally, often exclusively, verbal in character, even when they are interpretations of dance or music. We call these 'critic's interpretations'. Second, there is the interpretation of the performer in a performing art. The performer is irrelevant to what the work of art (in a performing art) means, although my earlier remarks may have tended in that direction. It is not as though something that could be interpreted by the critic is instead interpreted by the performer. Rather, whenever the critic confronts the work of art itself (rather than the score, say) he necessarily confronts something already interpreted by some performer, if this is a work in a performing art. Works in the performing arts come, as we have seen, with a label reading 'And now perform it'. The content of such a label is always relevant to the meaning of such-and-such a work of art. For only in performance is a token of that type-work available for criticism. This means that the performer's interpretation does not really constitute a level of interpretation at all. For one cannot confront the work of art except in this 'interpreted' form. So speaking of the dance/language analogy, and of the linguistic character of our understanding, emphasizes that the place at which the meanings of dances are most readily located is in discussions of those dances, that is to say, in the linguistic element which is

Propaganda Essay Example | Topics and Well Written Essays - 1500 words - 1

Propaganda - Essay Example This is because it has a way of distorting truths. The media helps in spreading propaganda to reach a wide target audience. The intention of the conveyer of the message is usually to create an understanding that is different from the people’s belief. For instance, a leader can use propaganda to propagate hate in communities. The leader can mislead the masses by giving them false information concerning the ongoing in the government. Interestingly, propaganda contains some element of truth as indicated by Jowett, Garth & Victoria (289). However, propagandist coats the lie with facts to deceive the audiences. Sometimes people who spread propaganda base their information on rumors in most circumstances. In addition, there are occasions when individuals spread propaganda unknowingly. Authorities use propaganda in justifying certain behaviors in the society. This mode of communication during the holocaust period appeared to support the heinous acts perpetrated by the supporters of the Nazi movement in Germany. Besides, I have come to realize that the use of propaganda can be beneficial of the society. For instance, campaigns to sensitize individuals in the community can take the form of propaganda. Consequently, the government can use it to eliminate fears among the masses by providing information concerning certain events in the society. There are times in which propaganda fails to reach its target audience. For example, the opponents of the ideology might receive propaganda aimed at convincing the supporters of a given ideology positively (Jowett, Garth & Victoria 307). Moreover, propaganda creates confusion when the message conveyed to the audience is incomplete. As such, it has contributed to rise of conflicts in the societies. The use of propaganda is not a new concept in the society. Records indicate that civilizations used it in communication during the 15th century. It began as a

Cognitive theory of Jean Piaget four stages

Cognitive theory of Jean Piaget four stages Cognitive theory of Jean Piaget includes four stages of development that children move through during which the explanatory behaviors of infants transform into the abstract, logical intelligence of adulthood. There are three important specific characteristics of Piagets theory of which the first one is being a general theory, that is, cognitions all aspects undergo a similar course of change. Another characteristic is that children move through the stages in an invariant sequence. Piaget believed that there is a same order that children follow. Third, the stages are universal. Stages in cognitive theory assume the theory to include all children everywhere (Berk, 2003). Biological concepts are used in a limited way in Piagets theory. However, he stated the importance of genetic and environmental factors on the way that children move through the stages (Crain, 2005). He emphasized that the speed of children while passing those stages is affected by differences in genetic and environmen tal factors. Jean Piaget used the term scheme while explaining human beings organized way of making sense of experience (Mark, 1969). Traill (2008) explains that the term scheme used by Piaget is different from peoples everyday usage of scheme. The term can be any pattern for exploring and learning from the environment and it has three different intellectual structures. Piaget calls first intellectual structures to emerge as behavioral schemes, ones that appear after 2 years as symbolic schemes, and structures that appear after 7 years as operational schemes (Piaget, 1972, as cited in Traill 2008). For instance, dropping scheme of an 8 month old baby and a 25 months of will not be the same, as sooner it will become more deliberate and creative. Toddlers, different from infants, begin to think before acting and Piaget identifies that transition from sensorimotor to cognitive approach to the world which depends on mental representations. (Piaget, 1926, as cited in Berk 2003) Images and concepts are the two powerful mental representations. Especially, the shift from sensorimotor to cognitive approach is accounted for two processes; adaptation, consisting assimilation and accommodation, and organization. Interpretation of new structures into already existing schemes is called as assimilation and modification of existing schemes into adaptation of new experiences is called as accommodation. Cognitive adaptation aims to adjust to the environment and is a result of the equilibrium between assimilation and accommodation (Block, 1982). While trying to grasp an object, a baby is experiencing the assimilation process, while removing an obstacle and grasping an object, a baby now accommodates the scheme (Crain, 2005). During the organization process more complex intellectual structures are combined with existing schemes by children. For instance, after the baby experienced and covered dropping movement, then he/she will relate it with throwing movement as well as understanding the concepts of near and far (Berk, 2003). The Sensorimotor Stage (Birth to 2 Years) Jean Piaget observed his children during their developmental period and constructs the stages based on his observations. His books mostly involve many examples from his dialogues and interactions with his children. The sensorimotor stage consists of six substages. (Santrock, 2004) That stage starts with the use of reflexes from birth to 1 month. Newborn reflexes take important place in sensorimotor stage. According to Piaget inborn reflexes are consisted from first schemes. He states that as children use inborn reflexes and experience assimilation, they desire to put them to active use (Crain, 2005). After one month, children begin to repeat their chance behaviors and primary circular reactions period (one to four months) starts. A baby experiences the thumb sucking by bringing her hand to her mouth by a chance, when the hand falls she wants to get it back and experiences many failures until she gets it back (Crain, 2005). At that example the child organizes the hand movement and sucking which is a kind of circular reaction. Piaget also states that children at that period indicate the first efforts at imitation (Berk, 2003). The next substage is secondary circular reactions and is observed between fourth and eighth months. Infants start to experience motor achievements that encourage them to play attention to their environment. Infants begin to get enjoyment from the response of the environment to their attempts and they repeat their movements that get reaction from their surrounding (Santrock, 2004). Coordination of secondary schemes substage takes place during eight to twelve months. At this stage infants begin to coordinate tow or more actions to achieve simple objectives. In addition with an intentional purpose, babies try to imitate behaviors after watching a person. One may be able to observe a baby at this stage trying to stir with a spoon. In addition, a baby may begin to cry when she sees her mother wearing her coat in order to stop her mother leaving (Berk, 2003). In substage 5, tertiary circular reactions (twelve to eighteen months), children are interested with different outcomes. Piaget had observed one of his children hitting on a table at different rates in order to listen different sounds that he creates (Crain, 2005). It should be noted that all experiences are results of childrens intrinsic curiosity about the environment around them that Piaget emphasizes within his cognitive development theory. The last substage of the sensorimotor period is named as beginnings of thought or internalization of schemes lasting from eighteen to twenty months. During that substage children have the capacity to remember the behaviors that are not present (deferred imitation). Their efforts on imitation also indicate progress and they experiment with actions inside their heads. Besides, children can be observed to engage in make-believe play during that period (Santrock, 2004). Object Permanence: Piaget and many researchers concluded that infants appreciate concepts of permanence objects. Up to four months, children do not make any attempt to an object leaving in front of their eyes. During secondary circular reactions stage children are more able to explore their surrounding and they have a better sense of permanence of objects. At stage four children have the ability to find the hidden objects. If an adult takes a toy behind a box, the baby will look at the behind of the box and find the toy. During the stages five and six children are able to follow displacements and follow invisible shifts (Crain, 2005). Beginnings of Categorization: Before the capability of mental representation children are not able to categorize objects. During the first year of their life, children experience perceptual categorization. For example they can categorize the legs of an animal. Conceptual categorization begins with the end of first year; they are now able to categorize similar characteristics and behaviors. Active categorization period starts with the beginning of the second year. It is stated that sorting objects into two classes can be observed in eighteen months babies. In the second year babies can group two different kinds of objects without grasping them (Berk, 2003). When the observed milestones of research and the description of substages of Piaget are compared from birth to two years, both similarities and differences are seen. There are points that seem to occur earlier than Piaget accepted such as categorization, deferred imitation, and analogical problem solving. Those differences are explained differently from many researchers. Some of the surveys indicate that some children born with different intellectual capacities and some of them with a set off limits which causes those differences. The latter argue the theory of Piaget in terms of biological considerations. The Preoperational Stage (2 to 7 Years) Preoperational stage is lasting from two to seven ages in which the child is more capable while dealing with the environment. Although the reasoning of child is still unsystematic and illogical, that is the period that children begin to use symbols and rapidly develop representation. One of the important symbols that indicate increase during that period is language (Santrock, 2004). Piaget believed that experience of internal images occurs before labeling words and he did not take language as an important tool in cognitive development of children. Berk (2003) argues that Piaget had misadjusted the role of language in early intellectual development. She proposes that conceptual abilities of children are highly affected from the dialogues of children with adults. Moreover, there are many psychologists that believe as children develop their language ability, they begin to think more logically. Children experience transductive reasoning during that stage which means shifting from one particular to another. Children place two unrelated situations into the same case as if they have a relationship. One of Piagets children had concluded that she hadnt had her nap yet so it wasnt afternoon (Piaget, 1924). Piaget (1924) explains that statement as an example of transductive reasoning, because the child did not catch the understanding that afternoons include many different events and having nap is only one of them. An important milestone of the increase in mental representation is make-believe play during preoperational stage. The differences in make-believe play between sensorimotor and preoperational stage can be clearly observed. By the middle of preoperational stage make-believe play of children indicate real life conditions. In addition, by preoperational stage children begin to engage in sociodramatic play, they coordinate variety of roles and story lines during their play. One of the criticized points of cognitive theory of Piaget is based on the belief of Piaget that play reflects childrens cognitive and social skills, however there are many recent studies indicating the contribution of play on those skills. Especially during sociodramatic play, children interact with their peers longer and they are more cooperative. Many psychologists believed the role of strengthening of make believe play on a wide range of mental abilities and logical reasoning (Berk, 2003). Egocentrism: Piaget stated that children look at their surrounding from their own viewpoint and they ignore perspectives of others. Three-mountains study is one of the famous observations of Piaget explaining egocentric behavior of children at preoperational stage. He had used a model of three mountains and taken a child for a walk around the model in order to give opportunity for the child to look at the model from different view. Piaget had placed the child from one point of the model and placed a toy to another place. The child had been asked what he/she saw while looking at the model and what the toy would be seen while looking at it. All the children could correctly explain what they were seeing, however children at preoperational stage gave the same answer with their own view (Crain, 2005). Studies emphasize on the relation between egocentrism and social communication. Children at preoperational stage, according to Piaget, fail to recognize the needs of their peers during verbal interaction (Rubin, 1973). As they look only from their own view, they are able to understand view of the person interacting with them. They think that they can be seen from everywhere, everybody see and hear them. An adult may observe a child at this period telling that nobody could see him/her while closing his/her eyes with hands. Animism: Piaget (1951) proposes that the child recognizes no limits between himself and the external world and it is expected that the child would see many nonliving and non acting things as living and conscious and he explains this phenomenon as animism. In his book The Childs Conception of World, 1951, he identifies the reason for him to use the term animisim. He accepts that animism was term used for primitive human beings and responds the criticisms by telling that he had used that term as a generic term and emphasizing on the different types of animism in psychological origins (Piaget, 1951). Children at preoperational stage have a belief that objects are alive because they move and grow. For example, a child may tell that there are not any cars on the road, because they are sleeping. Piaget described animism inside four stages. Initially children accepted useful things as living. At this first stage broken or damaged objects were not alive for them. At the second stage, moving objects, whether are moved by an external factor or by themselves, were considered as alive. In stage three, to be categorized as living, things should move by themselves. Lastly, at the fourth stage, adults know that plants and animals are living things only (Moriarty, 2005). Irreversibility: Going through a series of steps and after changing direction is difficult for children at preoperational stage. Another well known experiment of Piaget indicates that problem in a way that there are children shown 16 boxes, 6 of which are yellow and 10 of which are red. When children are asked whether red boxes are more or boxes, children at this stage responds as red boxes and fails to be aware of that both yellow and red boxes are boxes. In his book The Childs Conception of World, 1951, Piaget gives examples about irreversibility. There are dialogues indicating their inability such as, asking a child about her sister, the child responds that she has a sister named A, then Piaget asks the child whether A has a sister or not, the child responds that A has not a sister. (Piaget, 1951) Inability to Conserve: Piaget propounds preoperational childs lack of conservation by applying experiments of liquids and number. He shows two same size glasses to the children and fulls the glasses with water. He asks children which of the water was more. All the children respond that they were equal in amount. Then he puts the water in one of the glasses into a different size glass (wider or taller) and repeats his question. Children at preoperational stage tell that they are now different. They have not the capability to perceive that certain physical features of objects remain same, even their physical appearance changes. Based on experiments of Piaget, at the beginning of seven children begin to give the correct answer to the conservation tests. Before that age children indicates at conservation but not totally achieve it. They give answers like one is more because it is taller and then change their answers the other one is more because it is wider. Besides, irreversibility of the child can be concluded based on the conservation of liquid experiment. The child cannot understand the end result as a reverse of the original one. Jean Piaget also had thought about the failures of children from the linguistic point. Terms such as taller, more, wider takes time to be understood. He suggests ways to overcome that problem and tells adults to apply experiments by using different sentences and establishing questions by using different words within a particular case. Piaget experimented conservation of children also with using number.

The Diagnosis and Treatment of Obsessive-Compulsive Disorder Essay

The Diagnosis and Treatment of Obsessive-Compulsive Disorder There are many factors to consider in the evaluation and treatment of Obsessive-compulsive disorder (OCD). This paper will discuss the strategies that have proven most effective in treating the disorder, including: drug therapy, cognitive therapy, and family-based therapy. It will focus on the benefits of flexibility, emphasizing combination therapy, especially with cognitive-behavioral therapy (CBT).   Ã‚  Ã‚  Ã‚  Ã‚  Obsessive-compulsive disorder (OCD) has become an increasingly familiar disorder within the world of health and medicine. The recurring obsessions and compulsions associated with the disorder seem quite easy to identify, yet the acknowledgement of OCD in children had been overlooked for quite some time. Many people believe â€Å"that children have no reason to develop depression or anxiety disorder such as OCD† (Wiznitzer, 2003). Diagnoses and treatment of OCD patients has only recently shifted from adults to children. Some of the most important questions facing psychologists studying OCD today are how to determine which children suffer from OCD and what treatments most effectively reduce or eliminate their symptoms. Researchers have offered that by applying some of the information learned from treating adults, our understanding of the disorder in children may improve immensely. With the majority of psychologists agreeing with this proposal, OCD has gained a large amount of attention in the last couple of decades. Recent studies have estimated that â€Å"the condition is 2 to 20 times more common than previously thought and has been the catalyst for research activity in the area† (Waters, 2000). Though this heightened attention is good news for suffering children, it has not been as helpful as originally expected. A number of unnecessary drug-based therapies have been implemented in an attempt to meet the increasing demand of OCD treatment. Many of these drugs have proved successful in treating anxiety disorders; however, many OCD cases require more complex treatments. Many could benefit from several alternative forms of OCD treatment, such as family oriented treatments and cognitive-behavioral therapy. Unfortunately, the advantages of combining these methods with drug therapy have nearly been overlooked in the scramble for easy answers. â€Å"Cognitive-behavioral therapy (CBT) has emerged as a s... ... important to realize that OCD varies in type and severity, so treatment will vary in their effectiveness. â€Å"Whatever is tried, it is important to urge flexibility, as a combination of drug and behavioral treatment may be needed† (Rapoport, 2000). Recent studies such as the ERP and RIDE approve and recommend CBT in treating OCD. They also emphasize the importance of flexibility in successfully treating the disorder. Many cases may benefit best from a combination of drug and behavioral treatment. Bibliography Rapoport, J., & Inoff-Germain, G. (2000). Treatment of obsessive-compulsive disorder in children and adolescents. Journal of Child Psychology & Psychiatry, 41(4), 419-431. Steinberger, K. (2002). Classification of OCD in children and adolescence. Acta Psychiatrica Scandinavic, 106(2), 97-102. Wagner, A. (2003). CBT for Children and adolescents with OCD. Brief Treatment and Crisis Intervention. 3(3). 291-306. Waters, T., & Barret, P. (2000). The role of the family in childhood obsessive-compulsive disorder. Clinical Child & Family Psychology Review, 3(3), 173-184. Wiznitzer, M. (2003). Why do psychiatric drug research in children? Lancet, 361(9364). 1147-1148.

Dream Act for Dreamers

DREAM Act for DREAMers Life is not easy to be a perfect for anyone. Everyone needs something all the time. People always try to effort to get what they want and need. Many people including me come to the United States to get a better future life but immigration to a new country is not as easy as what we expected. Majority of people come to the United States to achieve their dreams. Some immigrants have real documents enter into the United States but some do not. Those people who do not have real documents are called illegal immigrants.Most of them made across the border enter into the United States. No matter what they are legal or illegal, all of them are here looking for a good life. Many different people from different countries come to the United States because America is a land of immigrants. Legal immigrants are properly becoming the United States citizenship under the laws but illegal immigrants are still waiting to fulfill their dreams. We might have a question to ask,  "Should immigration law change for the illegal immigrants to gain their legal status†? Answer may vary from different views.Some people agree that immigration law should change if undocumented immigrants, who already here for many years, they pay taxes, obey the laws and are a good man for the country. Some people do not agree that immigration law should change for the undocumented immigrants because they enter into the U. S. by breaking the law. One of the undocumented immigrants, Jose Antonio Vargas, shares his own experience of living as an illegal immigrant in the United States in his two articles â€Å"My Life as an Undocumented Immigrant,† and â€Å"Not Legal Not Leaving. Vargas was born in Philippine and grew up in the United States from his teen age. His mother sent him to the U. S. without real documents to live with his grandparents when he was 12 years old. Finally, he found out that he came to the U. S. with fake documents after he turned to age of 16. He c oncerned about someone figured out his secret one day and then he kept his status for many years. It made him uncomfortable upon people who help him a lot, he finally decided to announce about his real life and identity to the public.He is not only an undocumented immigrant but also a gay. He declared his status and requested for the DREAM Act (the Development, Relief, and Education for Alien Minors Act), which would help the people, who did not have real documents, to be a legal citizenship available to them. Unfortunately, Vargas does not qualify for the program because of his age —- now he is over 30. Although Vargas does not have a chance to apply the program, he fights for the young undocumented immigrants. The Dream Act is eligible for young people who arrived to the U.S. as minors, graduated from high school in the U. S. , and lived in the U. S. at least 5 years. Lately, the Department of Homeland Security announced that young people who were in the country illegally w ould stop deportation and got work permits under the program. However, The DREAM Act legislation has not passed yet. The U. S. Congress should pass the DREAM Act for the DREAMers who eligible for the program so that they can finish their higher education, contribute to the societies, and make more economic growth in the future for our country.The DREAMers, young people who are illegal immigrants, have grown up here and already assimilated into the culture. All of them were brought here illegally by their parents and relatives. They didn’t have their own choice to come to the United States. According to Vargas’s article â€Å"Not Legal Not Leaving,† there are estimated 11. 5 million people of illegal immigrants live in the United States and they are still struggling like him for a better life (Vargas, 2012, p. 1). Like Vargas, all of illegal immigrants were brought to the United States when they were children.They all are here to find for their better future. The y might face many more problems than regular immigrants face because they didn’t have real documents to show proof of live here legally. Some undocumented immigrants are already deported but some are still remained. Vargas said, â€Å"I am sorry for what I did, but I did it because I had to live and survive† (Vargas, 2012, p. 5). They broke the law because they had no choice for living and surviving their lives in a new country. Although they pay taxes that the U.S. citizens do, they do not get equal rights as a citizen. They only get a benefit from their efforts is a stressful life. We should consider those young people to fulfill their American dream. The Congress should pass the DREAM Act for those young people who eligible to apply the program. If DREAM Act will pass, more DREAMers can finish their education and get well-paying jobs. For example, if some of them will become doctors, they can cure different diseases to safe many people lives.And also they can give m ore support to their societies and the country. Similarly, the DREAMers were obliged by their parents and relatives they had no choice. They did not break the law directly. However, their parents and relatives broke the law. The adults got only one reason which they wanted to give a better future life for their children. Vargas told us that he believed himself as an American even though America didn’t count him yet for an American (Vargas, 2011, p. 2). Like Vargas, they all believe that America is their home.They were raised here and they knew nothing where else. They all are creating a better life and hoping their dream comes true. Vargas describes, â€Å"I’ve created a good life. I’ve lived the American dream† (Vargas, 2011, p. 2). They all are same as like Vargas and they have their own story why they are here. No matter what they break the law or not, we should allow the young people who have educated here, paid taxes and being a good man to gain thei r status to be a legal immigrant.If the DREAM Act will pass, the minors can step towards their American dream. If so, those millions of minors can make our country to be a better place and more economic growth in the future. The Congress should pass the DREAM Act for those young undocumented immigrants because they have been living here for many years and they are educated, worked, and paid taxes like other residents and American citizens. People are never perfect; we make a mistake at least one time in our whole life. We should give a chance to try their lives better.If the DREAM Act is passed, they will be allowed to stay like permanent residents and will have to contribute more their communities or societies and make their lives better than before. To fulfill their dream come true, the DREAM Act should pass for the minors (or) DREAMers. References Vargas, J. (2011, June 22). My life as an undocumented immigrant. New York Times. Retrieved from http://www. nytimes. com/2011/06/26/m agazine/my-life-as-an-undocumented-immigra nt. html? Vargas, J. (2012). Not legal not leaving. (Cover story). Time, 179(25), 34-44.

Rhetorical Analysis on Ads in Magazines Essay

Magazines are gaining in popularity nowadays as a tool not only to provide information, but also to advertise ads on products that are available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies used by advertisers to market similar products to different target audiences of similar culture? Capturing the target audiences’ attention requires understanding about the audiences which open new avenues for many strategies to be used by advertisers to advertise an ad in order to make sure that the ad can actually capture the target audience. To describe or analyze the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision involved in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to be gin the analysis. Kraft ad for its Macaroni & Cheese in Oct 2009 issue of Good Housekeeping magazine shows a girl standing on her right feet, with a smile carved on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and cheese of the same size, one of Store Brand and another one of Kraft, sitting right next to each other with the Kraft’s splashing a massive amount of cheese out of the box. What appears right above the bottom line, with all letters capitalized, is â€Å"KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST† and with a bigger font right above it, is â€Å"THE MAC WITH MORE CHEESE†. Emphasis is on the color of the Kraft macaroni, the splashes of cheese, the girl’s boots, and the umbrella, as they stunningly boast the same magnificent orange color, unlike the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in May 2010 issue of Women’s Health magazine on page 109. The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence saying â€Å"THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE†. Few steps beyond the lady, happily playing with the fresh water of in the river, are two kids. There is even rock face by the river’s edge with 4 people on it watching the kids. Nothing can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is amazing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such beauty of nature can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy every single bite of the chips and at the same time, taking care of the nature. Such joy can be seen on the face of the lady that is about to make her bite. Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle class and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on â€Å"Cook like a Chef† provided some interesting food for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a picture of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy food for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family. It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Women’s Health magazine, which targets middle-aged up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. â€Å"Run Less / Lose More†, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in order to obtain a healthy and nice looking body. Another article that showed the reason for this type of target audience is â€Å"Lose your Fear of Lifting†, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, â€Å"Metabolic Max Program† by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will have to spend on such program. Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty appearances. Different from the ad for Kraft, the advertiser for Sunchips’ ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to attract the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product. Cheese is well known for its delicious taste and good for the health, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one leg with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audience’s attention because they would definitely want to see their children having the same emotion. These two strategies tend to be related to pathos because they are attracting the audience’s emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audience’s attention. Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. Besides pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason to the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers. Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences’ attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Kraft’s macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers include a text that suggests the macaroni product of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Kraft’s macaroni and cheese is. These would probably be the things that the target audience would want to focus on when it comes to choosing f ood that their kids will enjoy. However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the image of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wonderful is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy. This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences; from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to communicate with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work. Works Cited Sunchips. Advertisement. Women’s Health May 2010: 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009: 108. Print.

American medical care Essays

American medical care Essays American medical care Essay American medical care Essay These early immigrants survived the rough times and hard American clime every bit good as the wilderness on crude basic inherent aptitudes. The early colonies were frequently ravaged by famishment and disease. During the colonial epoch. doctors’ instruction was informal. Most were literate. but some who were raised outside of New England were non. A adult male who wanted to pattern medical specialty did non necessitate any type of enfranchisement. Most did hold a period of apprenticeship with an established doctor. but even this was non a demand. Up until the late nineteenth century. really few physicians had a college instruction. Medical installations were unofficial. Most patients were treated in their places. However. even the smallest towns had poorhouses. where destitute people could populate and have limited medical attention. The few infirmaries that opened in North America during the colonial period were opened in topographic points like Quebec and New Orleans. Public wellness was unknown in North America at this clip. Towns and metropoliss did non hold boards of wellness except during times of epidemics. Because most topographic points did non hold public H2O or sewer systems. most Americans got their H2O from pumps and used privies until good into the nineteenth century. There was no trash aggregation so the streets became a genteelness land for all types of disease. There were a few efforts to act upon public wellness. For illustration. when smallpox inoculations were developed in the eighteenth century. many little town physicians had groups of people that had to remain quarantined for a few yearss to do certain they merely developed a mild instance of variola. Remedies may hold killed more people than the diseases themselves. The populace developed a really disbelieving attitude towards regular physicians. In the early nineteenth century. the bash it yourself attitude of many Americans was popular. These people freely gave medical advice. emphasized the participant of the patient in his or her ain intervention. However. other medical treatments were available besides. Probably snake oil is best remembered. Andrew Taylor Still started the pattern of osteopathy. Osteopathy incorporated bodily uses. similar to those seen in modern chiropractics. In osteopathy. these uses affected the magnetic flow of energy in the organic structure. Osteopathy discouraged usage of medical specialties. but did non prohibit them. Another reaction against epic medical specialty was homeopathy. A university-trained German physician named Samuel Hahnemann started it. Heinemann said that physicians were giving their patients excessively much medical specialty. He believed that bantam sums of drugs should be diluted in H2O before being given to a patient and that practicians should take really thorough medical histories of each patient. Quackery was a manner to gull people into believing they were being cured while doing money from them. Quackery had even been licensed in London. but it was wholly ignored by the America authorities for 100s of old ages. Hydropathy was another particular instance. The mending power of H2O. hydrotherapy indicated the value of the remainder remedy. importance of holding like-minded people around. the utility of light exercising and the fact that adult females who wore baggy vesture by and large felt better and had fewer physical ailments than the 1s who did. Another particular instance is the full issue of faith-only healing. While empirical grounds in favour of faith-only healing is missing. anecdotal grounds suggests that some people who pray do experience self-generated lessening of certain diseases. The late nineteenth century saw major alterations in medical specialty in the United States. Medicine went from being mediaeval to integrating many elements of modern scientific discipline. The progresss in chemical science. and biological science had major impacts on medical specialty. As medical practicians began to understand that the organic structure was comprised of basic chemicals and non cryptic wits. effectual interventions for diseases and hurts were developed. As medical specialty became more scientific. physicians needed both preparation and licensing. In 1847. Dr. Nathan Davis founded the American Medical Association ( AMA ) in Philadelphia to assist make professional criterions for physicians and put minimum educational demands. Medical colleges opened up across the state. increasing demands from a few months without any college background to a figure of old ages with a college grade. However. these colleges provided an highly unpredictable degree of medical instruction. with some of them a sheepskin and others provided a to notch medical instruction. As American metropoliss exploded in size during the nineteenth century due to in-migration from Europe. public wellness became more of an issue. With many 100s of 1000s of people populating in metropoliss: highly crowded. insanitary conditions ; TB was frequently at epidemic degrees in the metropoliss. During the nineteenth century. people understood that TB was non caused by miasma. but was caused by bacteriums. Peoples with TB were sometimes sent out of the metropolis to topographic points in the state. where the cleaner air seemed to assist their recovery. It was obvious that people needed clean H2O for imbibing. and bathing. So metropoliss started monolithic cloaca undertakings to assist convey clean H2O into the metropoliss while taking effluent from the metropolis. Dead animate being remains and refuse littered the street until the late 1800s when metropoliss started sanitation crews to take the rubbish out of town and mopess to travel the waste to. Many metropoliss started dispensaries so the hapless could have intervention and medicines for low cost. With the urban population detonation. the poorhouses ( likely today’s HMO Urgent Care’ ) became even larger and harder to pull off. With new medical progresss. people needed to be in large metropoliss to have certain types of intervention. Americans began to construct infirmaries across the state in the nineteenth century. The new infirmaries were by and large cleaner than the old poorhouses.