Rhetorical Analysis on Ads in Magazines Essay

Magazines are gaining in popularity nowadays as a tool not only to provide information, but also to advertise ads on products that are available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies used by advertisers to market similar products to different target audiences of similar culture? Capturing the target audiences’ attention requires understanding about the audiences which open new avenues for many strategies to be used by advertisers to advertise an ad in order to make sure that the ad can actually capture the target audience. To describe or analyze the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision involved in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to be gin the analysis. Kraft ad for its Macaroni & Cheese in Oct 2009 issue of Good Housekeeping magazine shows a girl standing on her right feet, with a smile carved on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and cheese of the same size, one of Store Brand and another one of Kraft, sitting right next to each other with the Kraft’s splashing a massive amount of cheese out of the box. What appears right above the bottom line, with all letters capitalized, is â€Å"KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST† and with a bigger font right above it, is â€Å"THE MAC WITH MORE CHEESE†. Emphasis is on the color of the Kraft macaroni, the splashes of cheese, the girl’s boots, and the umbrella, as they stunningly boast the same magnificent orange color, unlike the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in May 2010 issue of Women’s Health magazine on page 109. The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence saying â€Å"THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE†. Few steps beyond the lady, happily playing with the fresh water of in the river, are two kids. There is even rock face by the river’s edge with 4 people on it watching the kids. Nothing can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is amazing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such beauty of nature can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy every single bite of the chips and at the same time, taking care of the nature. Such joy can be seen on the face of the lady that is about to make her bite. Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle class and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on â€Å"Cook like a Chef† provided some interesting food for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a picture of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy food for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family. It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Women’s Health magazine, which targets middle-aged up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. â€Å"Run Less / Lose More†, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in order to obtain a healthy and nice looking body. Another article that showed the reason for this type of target audience is â€Å"Lose your Fear of Lifting†, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, â€Å"Metabolic Max Program† by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will have to spend on such program. Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty appearances. Different from the ad for Kraft, the advertiser for Sunchips’ ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to attract the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product. Cheese is well known for its delicious taste and good for the health, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one leg with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audience’s attention because they would definitely want to see their children having the same emotion. These two strategies tend to be related to pathos because they are attracting the audience’s emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audience’s attention. Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. Besides pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason to the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers. Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences’ attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Kraft’s macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers include a text that suggests the macaroni product of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Kraft’s macaroni and cheese is. These would probably be the things that the target audience would want to focus on when it comes to choosing f ood that their kids will enjoy. However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the image of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wonderful is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy. This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences; from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to communicate with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work. Works Cited Sunchips. Advertisement. Women’s Health May 2010: 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009: 108. Print.

American medical care Essays

American medical care Essays American medical care Essay American medical care Essay These early immigrants survived the rough times and hard American clime every bit good as the wilderness on crude basic inherent aptitudes. The early colonies were frequently ravaged by famishment and disease. During the colonial epoch. doctors’ instruction was informal. Most were literate. but some who were raised outside of New England were non. A adult male who wanted to pattern medical specialty did non necessitate any type of enfranchisement. Most did hold a period of apprenticeship with an established doctor. but even this was non a demand. Up until the late nineteenth century. really few physicians had a college instruction. Medical installations were unofficial. Most patients were treated in their places. However. even the smallest towns had poorhouses. where destitute people could populate and have limited medical attention. The few infirmaries that opened in North America during the colonial period were opened in topographic points like Quebec and New Orleans. Public wellness was unknown in North America at this clip. Towns and metropoliss did non hold boards of wellness except during times of epidemics. Because most topographic points did non hold public H2O or sewer systems. most Americans got their H2O from pumps and used privies until good into the nineteenth century. There was no trash aggregation so the streets became a genteelness land for all types of disease. There were a few efforts to act upon public wellness. For illustration. when smallpox inoculations were developed in the eighteenth century. many little town physicians had groups of people that had to remain quarantined for a few yearss to do certain they merely developed a mild instance of variola. Remedies may hold killed more people than the diseases themselves. The populace developed a really disbelieving attitude towards regular physicians. In the early nineteenth century. the bash it yourself attitude of many Americans was popular. These people freely gave medical advice. emphasized the participant of the patient in his or her ain intervention. However. other medical treatments were available besides. Probably snake oil is best remembered. Andrew Taylor Still started the pattern of osteopathy. Osteopathy incorporated bodily uses. similar to those seen in modern chiropractics. In osteopathy. these uses affected the magnetic flow of energy in the organic structure. Osteopathy discouraged usage of medical specialties. but did non prohibit them. Another reaction against epic medical specialty was homeopathy. A university-trained German physician named Samuel Hahnemann started it. Heinemann said that physicians were giving their patients excessively much medical specialty. He believed that bantam sums of drugs should be diluted in H2O before being given to a patient and that practicians should take really thorough medical histories of each patient. Quackery was a manner to gull people into believing they were being cured while doing money from them. Quackery had even been licensed in London. but it was wholly ignored by the America authorities for 100s of old ages. Hydropathy was another particular instance. The mending power of H2O. hydrotherapy indicated the value of the remainder remedy. importance of holding like-minded people around. the utility of light exercising and the fact that adult females who wore baggy vesture by and large felt better and had fewer physical ailments than the 1s who did. Another particular instance is the full issue of faith-only healing. While empirical grounds in favour of faith-only healing is missing. anecdotal grounds suggests that some people who pray do experience self-generated lessening of certain diseases. The late nineteenth century saw major alterations in medical specialty in the United States. Medicine went from being mediaeval to integrating many elements of modern scientific discipline. The progresss in chemical science. and biological science had major impacts on medical specialty. As medical practicians began to understand that the organic structure was comprised of basic chemicals and non cryptic wits. effectual interventions for diseases and hurts were developed. As medical specialty became more scientific. physicians needed both preparation and licensing. In 1847. Dr. Nathan Davis founded the American Medical Association ( AMA ) in Philadelphia to assist make professional criterions for physicians and put minimum educational demands. Medical colleges opened up across the state. increasing demands from a few months without any college background to a figure of old ages with a college grade. However. these colleges provided an highly unpredictable degree of medical instruction. with some of them a sheepskin and others provided a to notch medical instruction. As American metropoliss exploded in size during the nineteenth century due to in-migration from Europe. public wellness became more of an issue. With many 100s of 1000s of people populating in metropoliss: highly crowded. insanitary conditions ; TB was frequently at epidemic degrees in the metropoliss. During the nineteenth century. people understood that TB was non caused by miasma. but was caused by bacteriums. Peoples with TB were sometimes sent out of the metropolis to topographic points in the state. where the cleaner air seemed to assist their recovery. It was obvious that people needed clean H2O for imbibing. and bathing. So metropoliss started monolithic cloaca undertakings to assist convey clean H2O into the metropoliss while taking effluent from the metropolis. Dead animate being remains and refuse littered the street until the late 1800s when metropoliss started sanitation crews to take the rubbish out of town and mopess to travel the waste to. Many metropoliss started dispensaries so the hapless could have intervention and medicines for low cost. With the urban population detonation. the poorhouses ( likely today’s HMO Urgent Care’ ) became even larger and harder to pull off. With new medical progresss. people needed to be in large metropoliss to have certain types of intervention. Americans began to construct infirmaries across the state in the nineteenth century. The new infirmaries were by and large cleaner than the old poorhouses.

Free Essays on Slave Trade

The British Transatlantic Slave Trade offers a selection of primary printed resource texts relating to the British slave trade in the seventeenth and eighteenth centuries. The edition is of particular interest to scholars of History, Economics and American Studies, and the collection as a whole provides a stimulating and accessible range of contemporary commentary, facilitating research on all major facets of the British slave trade. Most of the texts have not been reprinted or edited in modern editions, and will now be made more widely available to scholars. The new edition complements Pickering & Chatto’s set Slavery, Abolition and Emancipation (1999), and texts have been selected so that the range of material covered does not overlap the more literary orientation of the previous set. The British transatlantic slave trade, which flourished from the mid-seventeenth century until the early nineteenth century, was a major conduit for the enforced migration of Africans to the Americas. Between 1660 and 1807 over three million Africans were dispatched to the Americas in British vessels. This trade has been the subject of intensive academic scrutiny over the past generation and has also attracted a growing popular curiosity. The set is divided up thematically. The first volume contains two late eighteenth century texts covering the operation of the slave trade in Africa. John Matthews’s A Voyage to the River Sierra Leone offers a descriptive account of that part of west Africa based on the author’s naval work there in 1785, 1786 and 1787. It includes an account of production and trade in Sierra Leone just before it was resettled by the black poor shipped out from London, a well-known but ill-starred philanthropic scheme of the time. It also contains a description of the modes of dealing in slaves. John Adams’s Sketches taken during ten voyages to Africa offers a detailed account of slave trading in Bonny and Old Calabar, w... Free Essays on Slave Trade Free Essays on Slave Trade The British Transatlantic Slave Trade offers a selection of primary printed resource texts relating to the British slave trade in the seventeenth and eighteenth centuries. The edition is of particular interest to scholars of History, Economics and American Studies, and the collection as a whole provides a stimulating and accessible range of contemporary commentary, facilitating research on all major facets of the British slave trade. Most of the texts have not been reprinted or edited in modern editions, and will now be made more widely available to scholars. The new edition complements Pickering & Chatto’s set Slavery, Abolition and Emancipation (1999), and texts have been selected so that the range of material covered does not overlap the more literary orientation of the previous set. The British transatlantic slave trade, which flourished from the mid-seventeenth century until the early nineteenth century, was a major conduit for the enforced migration of Africans to the Americas. Between 1660 and 1807 over three million Africans were dispatched to the Americas in British vessels. This trade has been the subject of intensive academic scrutiny over the past generation and has also attracted a growing popular curiosity. The set is divided up thematically. The first volume contains two late eighteenth century texts covering the operation of the slave trade in Africa. John Matthews’s A Voyage to the River Sierra Leone offers a descriptive account of that part of west Africa based on the author’s naval work there in 1785, 1786 and 1787. It includes an account of production and trade in Sierra Leone just before it was resettled by the black poor shipped out from London, a well-known but ill-starred philanthropic scheme of the time. It also contains a description of the modes of dealing in slaves. John Adams’s Sketches taken during ten voyages to Africa offers a detailed account of slave trading in Bonny and Old Calabar, w...

African Americans and the Civil War Essay Example for Free (#2)

African Americans and the Civil War Essay African American (597) , African (466) , Civil War (178) , Martin Luther King (60) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? In the world we live in many people take a lot for granted. Just the small simple things people don’t really appreciate, being ungrateful for the things that have been given to them. Many people and different situations have paved the way for our generation to become much easier to live in. African Americans during the civil rights movement had to face a lot of trills in order to make the world a better place. Many people don’t appreciate that because they are unaware of just how much grief African Americans had to go though to create a path for the upcoming generation. African Americans faced many hardships during the civil rights movement, some of those hardships were segregation, voting rights, and assassination of prominent African American leaders. Segregation was such a big obstacle for African Americans because not only were they not allowed to go certain places it became bigger than that. Everything in African Americans lives were split in half. There were white only signs places all over there towns. White only signs for bathrooms, restaurants, and water fountains. Everything was separated between the two races blacks and whites. One event that really stuck out like a sore thumb was The Montgomery Bus Boycott. During, the time of segregation blacks were allowed to ride the buses, but many rules had to apply. Blacks had a black’s only section on the bus that could be moved in any location of the bus. That means that the blacks’ only sign could be moved in front of two rows on the bus if that’s what the bus driver wanted. Black riders had to pay their bus far on the front of the bus and get off to walk to the back of the bus to ride. Some bus drivers would allow the blacks to pay and when the step off the bus the bus driver would drive away and leave them. When blacks did receive a chance to ride on the bus, if a white person did not have a seat to sit in a black person had to give up their seat. The blacks of Montgomery, Alabama, decided that they would boycott the city buses until they could sit anywhere they wanted, instead of being relegated to the back when a white boarded. On December 1, 1955, Mrs. Rosa Parks, an African American seamstress, was arrested in Montgomery, Alabama for not standing and letting a white bus rider take her seat. The plan to stop the whites from making the blacks move was the boycott. Blacks would no longer ride the buses anymore. That means that the bus companies were losing a lot of money. Blacks would walk to work or school and even carpool, but would not step foot on the buses. The boycott continued for over a year. Eventually, the United States Supreme Court put an end to the boycott. On November 13, 1956 the Court declared that Alabama’s state and local laws requiring segregation on buses were illegal. On December 20th federal injunctions were served on city and bus company officials forcing them to follow the Supreme Court’s ruling. African Americans had to face a lot just so that they could be treated as an equal on the bus. Segregation played a huge role in the school system. In public schools more so than any. That’s what stated the big flare Brown vs. Board of Education. The 1954 United States Supreme Court decision in Oliver L. Brown vs. the Board of Education of Topeka (KS) is among the most significant judicial turning points in the development of our country. Originally led by Charles H. Houston, and later Thurgood Marshall and a formidable legal team, it dismantled the legal basis for racial segregation in schools and other public facilities. Brown vs. Board of Education was not simply about children and education. The laws and policies struck down by this court decision were products of the human tendencies to prejudge, discriminate against, and stereotype other people by their ethnic, religious, physical, or cultural characteristics. Ending this behavior as a legal practice caused far reaching social and ideological implications, which continue to be felt throughout our country. The Brown decision inspired and galvanized human rights struggles across the country and around the world. The U. S. Supreme Court decision in Brown began a critical chapter in the maturation of our democracy. It reaffirmed the sovereign power of the people of the United States in the protection of their natural rights from arbitrary limits and restrictions imposed by state and local governments. These rights are recognized in the Declaration of Independence and guaranteed by the U. S. Constitution. Brown was giving African Americans the opportunity to be accepted as an individual and not just as a race. Now, you would think that after the Brown vs. Board of Education whites would accept African Americans and treat them better. That was not the case and segregation did not stop there. Although, many people had hoped that it would it took the Civil Rights Act of 1964 to really make a change. The Civil Rights Act of 1964 was a landmark piece of legislation in the United States that outlawed major forms of discrimination against blacks and women, and ended racial segregation in the United States. It ended unequal application of voter registration requirements and racial segregation in schools, at the workplace and by facilities that served the general public. Once the Act was implemented, its effects were far-reaching on the country as a whole and had an immediate impact on the South. It prohibited discrimination in public facilities, in government, and in employment, invalidating the Jim Crow laws in the southern U. S. It became illegal to compel segregation of the races in schools, housing, or hiring. After passage of the law, the NAACP was the only major civil rights organization to maintain a large membership in the South, where it concentrated on organizing the ongoing struggle for black civil rights. During 1965-75, the NAACP remained committed to using litigation to challenge racial injustice. African Americans had to fight hard to get what they deserved and it took a lot of patients and time to receive change but it finally happened. That is we segregation ended and Africans were free to sit, eat, talk, shop, and work anywhere they wanted. Being able to vote is a very important ordeal. Many people in this day and time take advantage of being able to voice their opinions. Not taking advantage of who we desire to have in office is a sign of being ungrateful. African Americans were not given that right years ago. African Americans had to fight just so that they could vote. That’s when the Voting Act of 1965 came in play. Before, this Act was enforced African Americans had to take a literacy tests and pay poll taxes. The Voting Rights Act of 1965 abolished literacy tests and poll taxes designed to disenfranchise African American voters, and gave the federal government the authority to take over voter registration in counties with a pattern of persistent discrimination. Echoing the language of the 15th Amendment, the Act prohibits states from imposing any â€Å"voting qualification or prerequisite to voting, or standard, practice, or procedure to deny or abridge the right of any citizen of the United States to vote on account of race or color. The Act was signed into law by President Lyndon B. Johnson, a Democrat, who had earlier signed the landmark Civil Rights Act of 1964 into law. Being able to vote was an honor and so many people don’t even both to go vote during the elections today. African Americans fought for the right to vote without having to take tests or pay poll taxes and people still don’t go out to vote. That is taking voting rights for granted. Being an African American during the civil rights movement was a challenge, but being an African American woman was even difficult. That’s when the period of women’s suffrage played its role. Women’s Suffrage is the right of women to vote and to run for office. The expression is also used for the economic and political reform movement aimed at extending these rights to women and without any restrictions or qualifications such as property ownership, payment of tax, or marital status. Being a woman in this time period restricted of many rights. Women’s suffrage has been granted at various times in various countries throughout the world, and in many countries it was granted before universal suffrage. Without women’s suffrage women would still be restricted to make decisions and just be limited to being mothers and wives. The women’s suffrage broke that cycle. The best way to leave a positive mark on the world is being a leader. It takes a lot of heart, courage, and sacrifice, in becoming a great leader. Leaders are persons that people look up to. They depend on a leader to give them hope to carry on and a positive role model to look up to. There were not too many people that wanted to take the position of being a leader, but a few chose to step up to the plate. African Americans needed kind and encouraging words to help uplift them during the civil rights movement. Two great leaders Dr. Martin Luther King Jr. and Melcolm X took on a job to lead the world into a better place called freedom. The two leaders gave African Americans hope to continue on when they wanted to just give up. African Americans depended on these two prominent leaders to strengthen them. African Americans during the civil rights movement needed to relay on someone and those leaders were the perfect ones. No one would have ever been ready for what was expected to come. For years African American have been told what they could and couldn’t do. They have been talked about, abused, lied on, and have had everything taken from them. But, still they have stayed strong through it all. When all they had were two great prominent leaders and they were taken from them as well they still stayed strong. Two great prominent leaders were assonated. Dr. Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. was an American clergyman, activist, and prominent leader in the African American civil rights movement. He was best known for being an iconic figure in the advancement of civil rights in the United States and around the world, using nonviolent methods following the teachings of Mahatma Gandhi. King was often presented as a heroic leader in the history of modern American liberalism. A Baptist minister, King became a civil rights activist early in his career. He led the 1955 Montgomery Bus Boycott and helped found the Southern Christian Leadership Conference in 1957, serving as its first president. King’s efforts led to the 1963 March on Washington, where King delivered his â€Å"I Have a Dream† speech. There, he expanded American values to include the vision of a color blind society, and established his reputation as one of the greatest orators in American history. But, as people have said â€Å"all things must come to an end. † At 6:01 p. m. on April 4, 1968, a shot rang out. Dr. Martin Luther King, Jr. , who had been standing on the balcony of his room at the Lorraine Motel in Memphis, TN, lay sprawled on the balcony’s floor. A gaping wound covered a large portion of his jaw and neck. A great man who had spent thirteen years of his life dedicating himself to nonviolent protest had been felled by a sniper’s bullet. African Americans and the Civil War. (2016, Dec 21).

Management and Information Systems Essay Example | Topics and Well Written Essays - 2000 words

Management and Information Systems - Essay Example And when the management team and the employees work together, they will be aided by various tools, including technological tools Through out the 20th century, many technological products including Information Technology products were developed around the world, which had and is still having applications in all spheres of human lives. Out of the many technological products developed, a good number are being used in organisations, particularly Information Technology products. That is, organisation of today have used or integrated technology in every aspect of their functioning. From opening a simple door to carrying out advanced operations, technology has become an omnipresent entity in organisations, with their entire operations hinging on the support provided by technology, particularly Information Technology. The employees working in organisation will use the technological tools in various ways to complete their works effectively, easily and quickly. But, at the same time, the same employees could use the technological tools, specifically Information Technology products negatively to gain undue advantages or profits for themselves, and thereby cause damages to the organizations. This could happen when the employees’ thought process due to the certain negative situations and intentions, starts functioning in the negative direction. Negative direction in the sense, the employees instead of positively contributing his/hers skills, knowledge and experience to the organization, will try to damage their employers in all aspects using Information Technology. The employees could wreck the organisations in which they are working, by using Information Technology in both ways, that is, they could alter or break down the Information Technology products found and functioning in the organisatio ns, and also they could bring in or use other external Information Technology products from outside to disable the technologies used in the organisation. Apart

The birth and rise of islam Essay Example | Topics and Well Written Essays - 750 words

The birth and rise of islam - Essay Example God, provides the basis for a collective sense of loyalty to God that transcends race, nationality, class and even differences in religious practice. Thus, all Muslims belong to one community, the umma, irrespective of their ethnic or national background Muhammad was born in Mecca, Saudi Arabia, about 570 C.E. His father, ‘Abd Allah, died before Muhammad’s birth. His mother, Aminah, died when he was about six years old. At that time the Arabs practiced a form of worship of Allah that was centered in the Mecca valley, at the sacred site of the Kabah. A simple cube like building where a black meteorite was revered. As Muhammad grew up, he questioned the practices of his day. At age 25, Muhammad married Khadija, a well-to-do, 40-year-old woman. At age 40, during a retreat in the hills outside Mecca, Muhammad had his first experience of Islam. The angel Gabriel appeared to a fearful Muhammad and informed him that he was Gods chosen messenger. Gabriel also communicated to Muhammad the first revelation from God. Terrified and shaken, Muhammad went to his home. His wife became the first person to accept his message and convert to Islam. After receiving a series of additional revelations, Muhammad started preaching the new reli gion, initially to a small circle of relatives and friends, and then to the general public. The Meccans first ignored Muhammad, then ridiculed him. As more people accepted Muhammads call, the Meccans became more aggressive. After failing to sway Muhammad away from the new religion they started to persecute his less prominent followers. When this approach did not work, the opposing Meccans decided to persecute Muhammad himself. By this time, two main tribes from the city of Yathrib, about 300 km (200 mi) north of Mecca, had invited Muhammad to live there. The clan leaders invited Muhammad to Yathrib as an impartial religious authority to arbitrate disputes. In return, the leaders pledged to accept Muhammad as a prophet and thus support the new

The Pandigital Novel Research Paper Example | Topics and Well Written Essays - 750 words

The Pandigital Novel - Research Paper Example black and white to help accommodate the personal needs of each consumer.1 Of course, as with any product, there are good and bad reviews. One review mentions that the good aspect about the Pandigital Novel e-reader is that it incorporates Wi-Fi, web browsing, extra slot for additional memory, imaging and video, as well as audio capabilities. The poor features are the â€Å"resistive touch-screen is problematic; extremely sluggish performance; interface could be more intuitive; overall user experience could be better.† 2 The main product in which the Pandigital novel is consistently compared to is the Macintosh iPad. The reason for this being that the popularity of the iPad is substantial and thus the push to mimic the Mac device. Already the significant difference of the two is that the Pandigital Novel is much less in cost than the iPad ($199 vs. $499+). Unfortunately, the consumer appears to be getting what he or she pays for in the less expensive model due to the fact that the screen is not as responsive and the programs can be slow-acting in the Pandigital Novel. The iPad carries many more features including two cameras, HD recording, dual-core A5 chip, 10-house battery life, thinner, lighter, and comes with 16 applications to name a few.3 Apple as a producer was able to quickly produce a newer version of the iPad faster than the Pandigital Novel producers. ... cripples reaching Wi-Fi hotspots.4 Although, it allows for more memory space by having a slot for an SD card, the natural memory storage in the iPad super exceeds the Pandigital Novel. In essence, the Pandigital Novel has its issues, especially in light of its top competitor, the iPad. However, what consumers must recognize is that the Pandigital Novel is significantly less money than the iPad. It is also offering specs that many consumers would be satisfied with dependant on their needs. If the consumer is not desiring all of the extra applications or browsing features that are better on the iPad and wanting a simple, but radiant e-book reader, than the Pandigital Novel is a befitting choice. Works Cited Carnoy, David. "Pandigital Novel (white)." Cnet Reviews. Ed. John P. Falcone. N.p., 17 Aug. 2010. Web. 6 July 2011. . "iPad: There's more to it. And even less of it." Apple.com. N.p., n.d. Web. 6 July 2011. . Joan, Ben. "Difference Between Apple iPad and Pandigital Novel." Differenc eBetween.net. N.p., n.d. Web. 6 July 2011. . "Pandigital Novel Color Multimedia eReaders - U.S." Pandigital. N.p., n.d. Web. 6 July 2011.