Tuesday, August 6, 2019
Technical Writing Fundamental Essay Example for Free
Technical Writing Fundamental Essay When evaluating the chosen manual several criteria were utilized which I believe are important elements in order for it to be effective see below. * Must be legible and easy to navigate through * The audience must be taken in consideration which means that it has to address all the needs of the audience * The instructions need to be easy to follow and have clarity to the intended audience. * It also must include background that the users can easily understand. * Correctness of the manual, punctuation, grammar. When accessing the manual for Pyle Pro (PWMA-230) operating instruction the first thing that sticks out in my observation is how readable the manual presents itself in a legible form that the reader can understand. The font’s size and style are appropriate for the manual this allows the reader little effort when viewing it which gives a better comprehension that makes it easily understood of the set of instructions. As it pertains to navigation of the manual there isn’t anything that is special or unique from many other manuals that you would see, just a matter of flipping the pages and following the explanation of what the equipment Intel’s. The manual I believe appears to address the intended audience needs appropriately. I take from the manual that the instructions are intended for average users of the amplifier who only want practical knowledge of how to operate the product. This manual describes the proper was of operating the amplifier without going into great detail and not allowing itself to have to get into a technical discussion that the user does not really care about anyway. As I read the manual one thing that really stuck out to me was the correctness of the manual there was the misspelled word â€Å"don’t†, throughout the â€Å"Remarks†section. Since this is an official document for the company its shows unprofessionalism by the preparer when they didn’t proofread to ensure that the correct grammar and punctuation was not utilized. The writer should know the correct rules or exactly what grammatical terms are expected to be used at all times. The background information about the product has many â€Å"don’t†that pertain to the products is very disappointing because of the misspelled word â€Å"don’t†which makes it a little harder to concentrate on what it is trying to convey to the reader. The warning to me are a little exhaustive with the exception of the dangers of opening the chassis or putting ones hand inside the chassis can be dangerous, the others are pretty much self- explanatory in my opinion. Throughout the manual it does include descriptions of the various amplifier components and diagrams of the product. Reference Manual link: http://www.retrevo.com/search/v2/jsp/mytrevo/myTrevo.jsp?page=man
Monday, August 5, 2019
Effects of Swedish Body Massage on Body Systems
Effects of Swedish Body Massage on Body Systems Analysing And Describing The Effects of Swedish Body Massage On The Major Systems Of The Body Contents Introduction The Aims of Swedish Body Massage and the Body Systems Involved The Effects Swedish Body Massage Has on the Body Systems Lymphatic System Urinary System Cardiovascular System Respiratory System Muscular System Skeletal System The Benefits of Swedish Body Massage on the Body Conclusion Bibliography Introduction My Name is Sheryn McDermott and I am studying HNC Beauty Therapy at Forth Valley College. As part of my Human Anatomy Physiology for Beauty and Complementary Therapists units, I am required to write a report where I must analyse and describe the effects of a selected therapy on the major systems of the body. In the report I must: Research and describe the aim of a selected therapy on one or more systems of the body Research and discuss the evidence that explains the effect of your chosen therapy on the structure or function of the body systems Research the benefits of my chosen therapy on the body and Discuss any evidence available The assessment must be presented as a report and have no less than 1500 words and no more than 2000 which I will include a word count. I must reference using the Harvard referencing system and cite at least 5 different references. The report must be in my own words and I must use evidence based research to support my discussion. Any diagrams I use will have a title and be clearly labelled. The therapy that I have chosen to do my report on is Swedish Body Massage. The Aims of Swedish Body Massage and the Body Systems Involved The aims of Swedish body massage can differ from person to person depending on what they want to get from it. A client could want to relax, reduce emotional and physical stress, relieve tension and aches, increase their well-being, feel invigorated, detox, increase circulation and improve various body functions. There are so many things that body massage can do and as a therapist, it is my duty to know the effects that the massage will have on the body and how I will be able to achieve the clients aims. As a therapist my aims could be to: Increase blood circulation and improve function Increase lymphatic drainage and improve function Lower blood pressure Relieve tension in muscles, relaxing them and improve their condition Improve skin condition Stimulate or relax the nervous system Help reduce adipose tissue Keep joints supple Aid digestion Massage affects all the body systems in a positive way (for those who are not contra-indicated). Some of the major systems affected are the: Urinary system Lymphatic system Cardiovascular system Muscular system Skeletal system Respiratory system The Effects Swedish Body Massage Has on the Body Systems Lymphatic System As therapists massage in the same direction as the lymph flow, towards the nearest lymph node, the speed of the lymphatic flow is increased due to the force of the hands. The pressure that is applied during massage helps with transferring fluids from the tissue, into the lymphatic vessels which will drain the fluid away more quickly. This helps to prevent or reduce oedema in the tissues Interstitial fluid contains waste products from cells, these waste products are diffused through lymphatic vessel walls during massage and this allows the body to remove waste products quicker. Pathogens and microbes can be found in the blood, which the lymphatic system filters and cleans to destroy them. Massage can increase the efficiency of the lymph nodes and spleen which can increase the body’s immune system. (Jane Hiscock, 2010) wrote: ‘Biochemical healing takes place not only by alleviating anxiety but also stimulating the production of antibodies, especially immunoglobulin, so enhancing the immune system.’ Urinary System Massage is very stimulating to the body systems which releases toxins that are built up in the body and aids their removal. The toxins travel in the blood to the kidneys where they are filtered and flushed out in the urine. After a massage it is recommended to the client to drink lots of water to improve this process. An increase in fluids increases blood volume which increases the blood pressure and also increases the efficiency of the kidneys, thus increasing the need to pass diluted urine to lower the blood volume and blood pressure. Cardiovascular System Pressure on the skin (even slight) can empty the superficial capillaries and venules near the surface of the skin. Light, superficial effleurage can affect the flow of blood and help the work of the heart. Massage enhances blood flow in the veins which carry away waste products, toxins and carbon dioxide efficiently, and quickly returns to the blood stream. As the blood flow is increased, so is the supply of oxygen and nutrients to the cells and tissues. (Rosser, 2012) ‘It speeds up the flow of blood through the veins. Veins lie superficially (nearer the surface than arteries). As the hands move over the part in the direction of venous return, the blood is pushed along in the veins towards the heart. The deeper and faster the movements, the greater the flow. This venous blood carries away metabolic waste products more quickly.’ Gentle stroking produces a contraction of the walls of the capillaries in the skin which has a cooling effect on the body. Dilation of the blood vessels helps them to work more efficiently. Blood pressure temporarily decreases due to relaxation and by decreased stimulation of the sympathetic nervous system. Red blood cells, white blood cells and platelets increase in number in the blood. Respiratory System As massage is very stimulating to the body and increases circulation, respiration is also increased to feed these stimulated areas with oxygen. Breathing rate and depth is increased to compensate this. The condition of the lungs can be improved as the joints of the thorax will be mobilised which will help to strengthen and improve the tone of the respiratory muscles. Percussion and tapotement massage movements will directly affect lung tissue by increasing circulation to the various part of the lungs such as the bronchioles and alveoli. If there is any mucus or foreign particles in the lungs, these can be dislodged when using percussion movements. (Audry Githa Goldberg, 1996) wrote: ’Such manipulations as percussion will have a direct effect on the lung tissue. Not only will the circulation to the bronchioles be improved, thus feeding the tissues and helping to maintain elasticity, but any mucus or foreign particles, if present, can be dislodged with such manipulations’. Gaseous exchange is also increased in the lungs which will improve the performance of the lungs by ridding the body of carbon dioxide and replenishing it with oxygen. Muscular System When muscles work they require a greater supply of oxygen and nutrients and as a result, more waste products are produced. After exercising when the muscles are resting the waste products can build up and result in stiffness. Massaging the muscles aids removal of the waste products by providing a fresh supply of blood and nutrients. (OKeefe, 2006) wrote: ‘Massage will relieve muscular fatigue by removing the lactic acids that build up in the tissues.’ Some muscle tone can be improved and maintained and with that, elasticity and flexibility is increased which can help improve some postural faults. Tense and short muscles can be relaxed and stretched and over-stretched, loose muscles can be strengthened. Tapotement causes muscles to expand and contract. Muscles are also warmed which helps to relieve tension and pain. Muscles work over joints and if there are adhesions in the joint then the full range of movement will be prevented. Massaging the joint using frictions will help loosen and release these adhesions. This will allow the joint to gain mobility in the joint, more movement in the muscles and therefore increase the range of movement. Skeletal System Pressure against the periosteum (the sheath of connective tissue that surrounds all bones except those at joints) stimulates the blood circulation which will feed and nourish bones and also the joints close by. (OKeefe, 2006) wrote: ‘When massage is applied to bones, it does not have any direct effect. What does happen is that because of increased blood circulation the bones are fed fresh oxygen and waste products are absorbed more quickly.’ Massage in and around joints can help to prevent and loosen adhesion which will help mobilise joints and improve their range. Image 8 Skeletal System The Benefits of Swedish Body Massage on the Body There are countless benefits of receiving massage that will benefit the body directly and indirectly. Skin is moisturised, nourished and desquamated, scarring can be reduced due to the increased stimulation and blood flow which will increase the skin condition overall. Sebaceous glands are stimulated allowing the skin to become more lubricated and supple. Muscles fibres can relax to eliminate bands of tension. Muscle tone and performance is improved and pain and tension relieved. Allows weakened muscles to be more readily used after a period of disuse. Relieves tension headaches. Lymph is stimulated encouraging a healthier immune system and removal of waste and toxins. Oedema in areas can be reduced providing there is no contra-indicated medical condition. Depending on the type of massage, the nervous system can be relaxed or stimulated. Circulation is improved which increases the blood flow to all parts of the body bringing nutrients and oxygen and removing waste. This promotes healing and the regeneration of cells. Blood pressure and heart rate is slowed down during a relaxing massage and if done regularly, has a cumulative effect to benefit clients with blood pressure problems. Increased urinary output will help to get rid of toxins in the body that have been released during massage and is great as part of a detox. People with stiff joints or low range of mobility will benefit from massage in and around the joints to relieve any adhesions and increase the mobility of the joint. Massage over the abdominal area can help aid digestion by encouraging peristalsis and speeds up the digestive process. Massage can help those with constipation. Adipose tissue could be affected as the tissue is warmed which accelerates the chemical activity needed to disperse the fat. The pressure used softens the fat which allows it to be more easily absorbed. Respiratory tract can benefit as it will become relaxed, allows mucus to be dispersed and dislodged and increases the gaseous exchange which allows more oxygen into the body and more carbon dioxide to leave. Breathing properly can help prevent lung infections, encourage good posture and aids relaxation. There are many psychological benefits to massage too. The client can relax, allowing the mind to become still and calm. Emotional stress can be dispersed or even forgotten about during massage and a general well-being can be achieved. Self-esteem, sleep patterns and concentration can be improved. Conclusion During this report and unit I have learned in-depth knowledge about the human anatomy and some of the major body systems. I researched how Swedish Body Massage would affect these body systems and I am now confident in my knowledge of the effects and benefits on the body. I will be able to use this knowledge to my advantage when I am treating clients, enabling me to advise them on how massage could benefit them and ensure the treatment reaches their objectives. I feel it is important to know exactly how the movements, techniques and manipulations used during massage will affect the body. Bibliography Audry Githa Goldberg, L. M. (1996). Body Massage For The Beauty Therapist (3rd ed.). Cornwall: Elsevier. Jane Hiscock, E. S. (2010). Beauty therapy Level 3 (2nd ed.). Barcelona, Spain: Pearson Education Limited. OKeefe, A. (2006). The Official Guide to Body Massage (2nd ed.). London: Thomson Learning. Rosser, M. (2012). Body Massage (3rd ed.). Italy: Hodder Education. Front Cover freelancemd.com Image 1 beautyescape.co.uk Image 2 greathealthbydesign.com Image 3 lucindacareswell.co.uk Image 4 thiswaytohealth.com Image 5 simple-health-secrets.com Image 6 chss.org.uk Image 7 woodgrovesec.moe.edu.sg Image 8 cnx.org Image 9 sourcemassage.co.uk Word Count 1881
Sunday, August 4, 2019
The Jesuits Essay -- essays research papers
The Jesuits missionaries in America faced many problems, one in particular dealt with relations between the missionaries and the Natives. The letter deals with the treatment of prisoners after a brief military engagement and in addition, attempts by the Jesuits to convert the captured Iroquois. The treatment of the prisoners seems benevolent, compared to the past modus operandi used by the Church to hasten conversion. Furthermore, the letter exemplifies the hypocrisy of the missionaries after the prisoners, willingly, convert. This letter is a perfect of the Counter Reformation, and Church's attempt to expend its areas of influence as well as to "save" more souls from the Devil. Furthermore, the content of the letter can be easily proven to be bias towards the Iroquois in order to promote Catholicism. This letter, being one of many, is a part of the Counter-Reformation and serves as propaganda for the Catholic Church. The author of the "Relations" letters, Jerome Lalemant, tells of a victory over the Iroquois. The first paragraph describes how the Algonquins, allies of the French, easily defeat the Iroquois without a single loss of their own. Immediately, the letter seems to embellish the victory of the Algonquins. The Iroquois were one of the most powerful tribes in the French America, possessing a large army of veteran, gun armed, warriors. In fact by 1675, the Iroquois had wiped out or absorbed four tribes, and destroyed most of the Huron country (Eccles, 138). Do to the strength of the Iroquois, it seems unlikely that the Algonquins would have been able to defeat the Iroquois, without inquiring a single loss of their own. In the second paragraph, the Jesuit priest describes the treatment of the captured foe. The author acknowledges that the first action that the Algonquins take, however, is to ".return thanks to Heaven." The meaning of that can be interpreted in two ways. The first, is that the Algonquins are going to thank their native Gods. However, since this letter is being written to the Vicar General in France and the Papacy in the Vatican, however, it seems unlikely that Jerome would discuss native offerings. The second interpretation can be that the Algonquins have infact converted to Catholicism. Jerome continues with his observation of the treatment of the captives, by noting that they are not tortured. .instea... ...er Helene to meet their death with firmness in the possession of the Faith. This letter seems to be more of propaganda than a report. Infact, the mission reports, "Relations Letters", were sent to the Propaganda, the Roman Congregation overseeing all missionary activity. It seems ironic the name of the Congregation, that received letters from around the world from their missionaries would be called Propaganda. Furthermore, the letter was published, and in the interest of spreading Catholic sentiments during the Counter-Reformation, however, for that reason the letters were reviewed in Paris and were edited. In conclusion, it seems that Father Jerome Lalemant seems to present ironic situations, most likely in order to please the Vicar General as well as the Propaganda Council. Some of the actions and relations seem embellished and exaggerated. Although the letter contains certain uncertainties, however, the letter does provide a case study of the relations between the European and native "governments", relations between native tribes, attempt at pro-Catholic propaganda, and the affects the Counter-Reformation had on religious policies towards the New World.
Saturday, August 3, 2019
The Downfall of Lady Macbeth :: Free Macbeth Essays
The Downfall of Lady Macbeth        Macbeth is a play full of magic, mystery, and murder. The variety of plots, as well as the interesting characters, force the reader to pay full attention at all times. Unfortunately, one of these characters is a victim of her own imagination. Although Lady Macbeth adds much positive flavour to the play, her character is revealed through her aggressive attitude with her husband, her inhumane disregard for life, and her guilty conscience.         Lady Macbeth is very assertive when dealing with her husband's hesitations about murdering Duncan:                 "O never shall sun that morrow see!               Your face... is as a book where men               May read strange matters. To beguile the time,               Look like the time; bear welcome in your eye,               Your hand, your tongue: look like the innocent flower                 But be the serpent under't."  This urging causes Macbeth to possess Œblack and deep desires', which lead him to murder the king. She takes it upon herself to pressure him and therefore, her bold character is revealed. Macbeth's intentions would have been less serious if his wife was not more anxious than he was. She, more than her husband, is to blame for the death of King Duncan, due to her relentless pursuit of power and authority.         Lady Macbeth is a heartless fiend with an savage disregard for life. This is evident in the manner in which she downplays the murder of Duncan to her husband:                 "A little water clears us of this deed;               How easy is it, then! Your constancy               Hath left you unattended...               Get on your night-gown, lest occasion call us,               And show us to be watchers. Be not lost                 So poorly in your thoughts."  She tries to make Macbeth believe that committing the murder was not a vicious deed and that washing their hands will wash away all the guilt. Macbeth exclaims that "all Neptune's ocean" will not wash the blood from his hands. Lady Macbeth appears at this point to be a ruthless killer working on behalf of the prince of darkness, which solidifies her character and gives the audience new insights to her psychological state.         The audience is lead to believe that Lady Macbeth will never feel any guilt concerning the murder, but her guilty conscience is displayed near the end of the play. She begins to sleepwalk and relive the murder in her mind:                 "Out, damned spot! out, I say! One; two; why, then                 Œtis time to do't. Hell is murky! Fie, my lord--fie!                 a soldier, and afeard?
David Garrick :: essays research papers fc
David Garrick (1716-1779) David Garrick’s contemporaries felt it would be vanity to describe his acting (Stone and Kahrl 27). Vanity has never stopped Shane Davis from doing anything ! David Garrick was considered to be the most influential and skilled actor of his time. Garrick is credited with revolutionizing the portrayal of character. His concept of ‘experiencing’ the feelings of the character, is a concept that helped lead 18th-century theatre into a new naturalistic era. It was an approach to acting that was directly at odds with the theatrical philosophy prior to Garrick’s inception (Stone and Kahrl 35). Garrick’s innovative style known as naturalism, led the extremely popular and successful actor James Quin to remark " If this [method of Garrick’s] is right, then we are all wrong" ( Cole and Chinoly 131). The style that was so admired and later copied by Garrick’s peers was a combination of naturalism, classical representation of the passions, and exaggerated physicality. Garrick was not the originator of naturalism ,that distinction is Charles Mackilin’s, although he is credited with its success. Pure naturalism can be characterized by Macklin’s instruction of his players to ignore the cadence of tragedy, but simply speak the passage as you would in common life and with more emotional force (Cole and Chinoly 121). The term used to describe this new style of speech is called broken tones of utterance. It is a method of speech which concentrates more on the emotion in a verse rather than its meter. David Garrick was a opportunistic actor who borrowed from many different acting techniques (Stone and Kahrl 345). Garrick’s naturalism was concerned more with the feeling of true emotion , the uniqueness of character, combined with the physical representation of the passions. Representation of the passions was an accepted artistic convention for expressing emotion. Le Brun, a late 17th-century century artist , wrote a "grammar" of the passions from Descartes earlier work. In doing so he gives a formal explanation of the 17th and eventually 18th-century representation of emotion. Le Brun’s manual explains that Contempt is expressed by the eyebrows knit and lowering towards the nose, and at the other end very much elevate; the eye very open, and the pupil in the middle; the nostrils drawing upwards; the mouth shut, and the corners somewhat down, and the upper lip thrust out farther than the upper one. (Le Brun) Le Brun’s descriptions along with many suggestions of mannerisms which should accompany them were reprinted in the acting manuals of the time.
Friday, August 2, 2019
Tactical Transparency In The Public Relations Commerce Essay
In the post-Enron, blog-ridden universe we live in, transparence is a construct push on public dealingss practicians. Our stakeholders accept genuineness as the edifice block of organization-public relationships. As the first line of defence for any organisation, it is the occupation of these professionals to construct an appropriate transparence scheme. If communications professionals are portion of council chamber discourse, the tools of transparence will match to the company ‘s doctrine. Some choose to encompass transparence as the most ethical scheme while others remain opaque to retain competitory advantage. The purpose of this survey is to specify what transparence means in the new media millenary, address the execution of transparence at all degrees and types of organisations, and contribute to the on-going scholarly argument. The information provided will show the power and efficaciousness of tactical transparence when embedded into a company ‘s civilization. Transparency can non better corporate repute when practiced by merely a few representatives. It will non bolster public sentiment if adopted merely during crises.Specifying â€Å" Tactical Transparency †Tactical transparence is non every bit ethic-centric as it is based in practicality. The changing grade to which a company portions its leaders, employees, values, civilization, concern patterns, and concern schemes determines its degree of transparence.[ 1 ]Specifying transparence is frequently a contested point for practicians during the strategic planning procedure and among public dealingss bookmans, because none of the elements listed supra is sensible in every concern state of affairs. Accessibility is of import to consumers but some sensitive topics are non appropriate to portion with stakeholders. Sharing merchandise safety information is indispensable to making ethical concern, but let go ofing merchandise development information could turn out dearly-won. Scholars tend to place two types of transparence: fiscal and administration. Fiscal transparence is frequently associated with public companies and includes net incomes and net incomes describing. Governance transparence involves sharing regulations, procedures, and executive construction with populaces. Although these categorizations are so applicable to the concern environment, public dealingss professional are more concerned with openness as it applies to corporate repute. Scholars tend to hold on what transparence is non ; it is non full revelation. Holtz and Havens defined the four features of transparence as objectiveness, intent, esteem, and pilotage.[ 2 ]To stay unfastened, employers should ideally utilize changing grades of each in times of crisis or an attempt to avoid such crises by showing a willingness to portion and unwrap information. Honesty and unity are cardinal to objectiveness. Using multiple channels, informal and formal tactics, and advanced schemes will gain good will from populaces, but genuineness and objectiveness will ever win out. Transparency must ever hold a intent ; it should be accompanied by an action or follow-through. Recovering consumer trust is of class vital to the bottom line, but reconstructing a trade name requires consistence and length of service. Former JetBlue Airways laminitis and CEO, David Neeleman offered a YouTube apology for his air hose ‘s cancellation of multiple flights on Valentine ‘s Day 2007.[ 3 ]But in add-on to the apology, Neeleman helped his direction squad development and implement a Customer Bill of Rights, authorising stakeholders to go more involved. Proposing that intent is the key to transparency attempts, Neeleman subsequently wrote, â€Å" Talk is cheap-action is the lone thing that truly builds your repute, non merely as a individual, but as a com pany. †[ 4 ]Regardless of the communications attempts a company employs before and after crises, its past path record will most likely find the regard in which the company is held. Esteem is based on corporate duty ( charitable activites, employee intervention ) and corporate values. Finally, the manner a company navigates crises will assist find future state of affairss necessitating transparence. Methods that have worked in the yesteryear can be applied rapidly and honestly and better duologue with populaces.Transparency in the Internet AgeThe challenges confronting public dealingss professionals in today ‘s market place involve what Holtz and Havens ( 2009 ) define as a â€Å" convergence of two separate and distinguishable tendencies: worsening trust in concern and increased public examination †both are a consequence in portion of societal media tendencies and the handiness of real-time duologue.[ 5 ]Worsening consumer trust is both a Post-industrialist world and a current legitimate public fright ensuing from closed-door concern patterns that were exposed in recent headlines. New statute law now forces unfastened trades and consumer outlooks have risen to run into new ethical criterions. What is good and ethical nevertheless will ever be a contested point ; the fuel behind much of this argument. Organizations can do usage of public coaction to research stakeholder outlooks and ethical demands while reacting to unfavorable judgment with hastiness. If we view transparence from purely the consumer position, it is evident that corporate duty, which encompasses transparence, has become far more of import in a tough economic system. Harmonizing to a study completed by Landor Associates, Penn Schoen Berland and Burson-Marsteller, 75 % of consumers felt societal duty was of import and 55 % reported taking cause-related merchandises over those that do n't.[ 6 ]A 2008 Harris survey of authorities repute and transparence found â€Å" deep dissatisfaction among the American populace with both the handiness of authorities fiscal information and the manner it is delivered to the people. †[ 7 ]CBS ‘s hit telecasting show, Undercover Boss thrives on transparence, giving viewing audiences the unadulterated interior scoop through CEO lens as he/she discovers the existent inner-workings.[ 8 ]Consumers have reacted to the slightly hazardous exposure ; some companies featured have reported stock additions and record gross revenues.[ 9 ]This suggests that transparence is an effectual public dealingss scheme. The easiness and handiness of online webcasts has created an ambiance of â€Å" de facto real-time openness, †in which companies ‘ crises attempts are expected to be acknowledged outright.[ 10 ]BP ‘s 2010 oil spill proved that with greater visibleness, comes greater answerability. Following the calamity, it is likely that market forces will enforce transparence ordinance for other energy companies working in sensitive ecological environments. Assorted stakeholders will demand supervising abilities similar to that BP posted on its web site. The mile-deep unrecorded video-feed satisfied stakeholder wonders but it besides set a new criterion for â€Å" strategic transparence. †If we can watch oil spiting from a busted wellspring ( the crisis itself ) and the submerged vehicles trying to seal the leak ( the crisis response ) , so what else is possible? Could we watch the car mechanic naming a broken vehicle, the preschool instructor administrating medical specialty to a kid, or the kitchen staff fixing nutrient? Michael Schrage of the Harvard Business Review identifies revelation as the â€Å" twentieth Century mistiming of a paper-based age. †[ 11 ]From this incident, Schrage speculates that tactical transparence will go on to â€Å" have an tremendous proficient and conceptual encouragement. †[ 12 ] Supporters of transparence in the workplace place many elements that could profit from greater public transparence. Analyzing organisational procedures, meeting schemes, office locations, and concern maps may uncover net streaming handinesss or more accessible avenues. In some instances, making so may even back up the organisation ‘s selling schemes. In this sense greater visibleness and transparence is another chance to earn media attending and develop a trade name. If positive public dealingss are a consequence of tactical transparence, so its perceived absence could bring forth negative promotion. A referee mistake in a recent World Cup game between the US and Slovenia caused a firestorm of public reaction. FIFA ordinances prevented the referee from explicating the questionable call, but FIFA ‘s president offered a tweet following the game directing witnesss to a old statement he ‘d made sing video rematch. A Time.com observer wrote, â€Å" [ C ] ould n't he hold offered more transparence about this specific incident than a tweet? Particularly a tweet that links a boiler home base web page from March? †[ 13 ]Literature ReviewCrisiss such as the FIFA opinion and the BP oil spill, by definition threaten to damage the repute of an organisation.[ 14 ]Benoit explored organisational efforts to reconstruct reputes after crisis-damaging events and developed the image Restoration theory. Benoit ‘s image Restoration schemes incl uded denial, equivocation of duty, cut downing offensive of the act, disciplinary action, and chagrin ( an artless apology ) .[ 15 ]Denial is the most defensive of the Acts of the Apostless and involves a complete refusal to accept duty while equivocation of duty badly limits engagement but does acknowledge some sum. Reducing odiousness is a specific signifier of strategic equivocation that focuses on minimising the consequence of the act on public sentiment. Corrective action has deductions in the immediate and future responses of the organisation ; chagrin is an immediate and sincere apology for incorrect making, the most crystalline attack. Image Restoration schemes and the appropriate discourse are chosen, altered, and arranged for the specific crisis or stakeholders.[ 16 ]Benoit ‘s research finds that a corporation best serves itself when it takes full duty, apologizes, and Acts of the Apostless with hastiness consequently.[ 17 ] Transparency can happen in many state of affairss and contexts. Hood refers to four separate applications of openness including event transparence ( unfastened information in response to crises ) , process transparence ( unfastened information about concern maps and operations that affect crises ) , and real-time transparence ( information released instantly ) , and retrospective transparence ( information released a considerable sum of clip after an issue arises ) .[ 18 ]Drew and Nyerges found that the most effectual transparence determinations were integrated, accessible to stakeholders, clear and concise, logical and rational, true, and accountable.[ 19 ] Arguments for Transparency in Public Relations. Transparency serves to protect single rights and organisational engagement.[ 20 ]Transparency ensures better behaviour on the portion of concerns while assisting to measure public presentation, both critical to organisational answerability.[ 21 ]The public values transparence and as mentioned earlier, expects it in the digital age. In relation to political transparence, Koppell writes that the â€Å" openness of authorities to regular review is so steadfastly ingrained in our corporate consciousness that transparence has unconditioned value. †[ 22 ]One survey found that organisations committed to transparence, besides experiences heightened occupation satisfaction and continuances, innovativeness and accomplishment.[ 23 ]Transparent determinations lead to more informed determinations, because transparence â€Å" promotes improved entree to information as a manner to construct public assurance in the determination procedure and s trengthen credibleness. †[ 24 ] Internal transparence has been studied every bit extensively as transparence for corporate repute intents. Harmonizing to a survey sponsored by the public dealingss house Fleishman Hillard, 27 per centum of the study pool assessed corporate duty based on the organisation ‘s intervention and wellbeing of its employees. In fact, merely three per centum of respondents associated corporate duty with public service and outreach.[ 25 ] Transparency is linked to other corporate issues including efficiency and long-run cost nest eggs. For case, transparence can cut down the demand for doubling attempts, the likeliness that determinations will hold to be revised ( at potentially immense cost ) , and the hazard of possible fiscal punishments. Constructing a sense of battle and engagement among employees goes requires more than compensation. Companies will effectual communications sections strategically inform employees of just wage constructions to keep enthusiasm and committedness internally and make positive perceptual experiences with external stakeholders.[ 26 ]In a universe of examination and instantaneous communicating it is in the best involvement of an organisation to handle its workers good. Arguments Against Transparency in Public Relations. The chief challenge confronting public dealingss professionals in the new media millenary is the legitimacy of information provided through transparence schemes. For case, corporate web site must non be the lone medium for unwraping of import information. Handiness to the Internet is still a job confronting developing states and destitute populaces. Those that have entree may be overwhelmed with excessively much information if the web site is non well-designed. Increased promotion and transparence may besides hold an unsought effect-increased negative imperativeness. All of these possible effects could sabotage legitimacy and make public misgiving.[ 27 ] Another job arises when tactical transparence schemes are combined with bureaucratic or political petitions. In these fortunes, sensitive information may go more creatively controlled, ensuing in an equivocation of duty to the organisation ‘s populaces.[ 28 ]On the other manus, transparence may take to full revelation when â€Å" herd inherent aptitudes take over market determinations. †[ 29 ]Meetings and corporate assemblages, including those webcast may take participants to dissent based on group treatment. This may do group members to take the most popular determinations or concerns, ignoring via media or dialogue. The concluding apprehensiveness noted in transparence literature related to answerability. While transparence does open up the organisations to public reappraisal and unfavorable judgment, it does n't ever do these organisations more accountable.[ 30 ]Critics argue that the ascertained organisations will reorient the information to fit the demands of transp arence without really unwraping organisational worlds.[ 31 ] Traditionally opaque organisations and their leading pose the most concerns about following tactical transparence schemes. For these companies, get the better ofing expostulations is hard because they have benefitted from keep backing information from the populace. Typically these expostulations fall into one of four classs: legal and regulative ( transparence might do it easy to go against internal and external ordinance ) , competitory ( the organisation may lose its competitory advantage by sharing valuable information ) , proficient ( deficiency of resources and to pull off transparence enterprises ) , and investing ( deficiency of clip, money, or substructure ) .[ 32 ] Legal concerns are paramount in our litigious society. It is the function of corporate council to minimise possible legal hazards. Public dealingss practicians working for pharmaceutical companies may be most untalkative in implementing tactical transparence due to the figure of modulating establishments including the Food and Drug Administration ( FDA ) .[ 33 ]A web log, for case could open drug companies to publicity of off-label indexs ; a ordinance against doing drug recommendations for anything other than FDA-approved conditions would punish the companies and sully corporate reputes.[ 34 ]Competitive concerns, frequently voiced by members of the leading squad, are frequently related to the possible utilizations of information by rivals. In other words, if practicians expose the inner-workings of the organisation, how might the competition usage this information against them?[ 35 ]Technical concerns are frequently voiced by information engineering ( IT ) representatives, because their duties include seting the substructure in topographic point and supervising the web and web sites after building. In order to present societal networking sites, web logs, and video-casts to the intranet, clip and disbursals are spent to prove the applications against the bing substructure.[ 36 ]There is besides a hazard of virus infection whenever employees have entree to networking sites on the Internet.[ 37 ]Cost is a dwindling concern because most societal networking sites require really small capital, but some major corporations still have prohibitions on open-source package applications.[ 38 ]These organisations argue that the benefits do non outweigh the costs of enterprise-level societal media tools.[ 39 ]Case StudiesTransparency as the Right Choice. Every iPod proprietor recognizes Steve Jobs as the face of Apple, Inc. After his rejoinder to Apple, Jobs donned a black polo-neck and bluish denims and reestablished Apple as the industry leader in design and invention. Ap ple ‘s thaumaturgy is portion design and portion strategic secretiveness. Tonss of online fans discuss what new engineerings Apple will let go of and when they will hit the market, so much that sites such as iLounge.net, MacRumors.com, everythingiCafe.com are forums dedicated to these treatments.[ 40 ]However, in September of 2007 when Apple lowered its monetary value of the iPhone from $ 599 to $ 399 to spur holiday gross revenues, on-line recoil from early iPhone purchasers caused a manic tumult.[ 41 ]The â€Å" stupid revenue enhancement, †as the online community nicknamed it, became the act of purchasing early at a higher monetary value, something loyal Apple clients had been making to be the first with the newest engineerings.[ 42 ] Steve Jobs ‘ response was non overtly excusatory, but did turn to the discontent on the portion of loyal clients and even offered a $ 100 recognition at Apple retail and on-line mercantile establishments to iPhone proprietors.[ 43 ]The apology offered in an unfastened missive to Apple clients read: Even though we are doing the right determination to take down the monetary value of iPhone, and even though the engineering route is rough, we need to make a better occupation taking attention of our early iPhone clients as we sharply go after new 1s with a lower monetary value. Our early clients trusted us, and we must populate up to that trust with our actions in minutes like these.[ 44 ] Jobs evidently realized that in this instance, tactical transparence would keep Apple accountable but non unwrap every minutia of concern grounds for dropping the monetary value. For a company who employs transparence as a selling maneuver and for competitory grounds, this really crystalline action was successful because it was good though out. He apologized for the badness of the monetary value bead, provided minimal inside informations about the decision-making procedure, and offered shop credits, showing that follow-through was an of import portion of the apology. The company ‘s repute beforehand ( held in high regard ) provides for an appropriate application of transparence tactics. Finally, Jobs as the CEO was able to implement the recognition procedure before the vacation season and hence retained his extremely valued consumer base.[ 45 ] In the blogosphere, crystalline organisations are being heralded on a day-to-day footing for implementing unfastened tactics. GiveWell.org follows charitable organisations and NGOs with ethical models, including those strategic coverage methods.[ 46 ]One web log entry called Against Malaria Foundation the â€Å" most crystalline developing-world assistance organisation †they ‘d of all time seen.[ 47 ]The organisation, which distributes mosquito cyberspaces in the quest to contend malaria in developing states, is alone in its publication of undertaking inside informations. Many organisations supposedly distribute donated cyberspaces without followup in the parts they service, taking citizens to utilize the mosquito cyberspaces for intents such as catching fish in local Waterss.[ 48 ]There is besides concern about the cost-effectiveness of bringing methods, purchase monetary value, and fund allotment. But the AMF lists all of its plans, by part, day of the month, givers, and position. Website visitants can see to the full elaborate proposals, post-project studies, and transportation records. Donors ‘ gifts correspond to funded, large-scale undertakings.[ 49 ] Many organisations are utilizing micro-blogging services such as Twitter to allow people cognize what they are making. The ability to supervise public conversations and respond about instantly has given organisations an ability to infix themselves into duologue as it occurs, before populaces have the opportunity to go angered or alarm the media. Although these tactics have been perceived as Large Brother actions on juncture, largely populaces are excited that organisations are unfastened to dialoging, listening and responding to concerns in an reliable mode.[ 50 ] When popular film manager Kevin Smith was kicked off of a Southwest Flight because the captain made the call that he was excessively heavy to busy a individual place, Smith told his side of the narrative to his 1.5 million Twitter followings in real-time.[ 51 ]Southwest had already implemented both a company web log and Twitter history and was able to utilize both beginnings to react to the â€Å" Twitter-induced media storm, †what some considered a public dealingss incubus for Southwest.[ 52 ]Southwest acknowledged the event and issued an apology to Smith himself followed by an apology on its web log, Nuts About Southwest. In a web log station titled â€Å" Not So Silent Bob, †a public dealingss representative noted that it was non a customary Southwest method of Customer Relations to work publicly through the ailment procedure, but that the Tweeting call had called for a more crystalline attack.[ 53 ]The station defended the company ‘s initial response, adverting the personal apology it had issued to Smith via Twitter and a phone call instantly after the issue occurred. It besides noted that the flight Smith boarded from Oakland to Burbank was technically standby and that typically Smith purchased two seats on Southwest flights. The most crystalline characteristic of the station was the specificity of the information provided about Southwest ‘s Customer Size policy: Southwest instituted our Customer of Size policy more than 25 old ages ago. The policy requires riders that can non suit safely and comfortably in one place to buy an extra place while going. This policy is non alone to Southwest Airlines and it is non a gross generator. Most, if non all, bearers have similar policies, but alone to Southwest is the refunding of the 2nd place purchased ( if the flight does non oversell ) which is greater than any gross made ( full policy can be found here ) .[ 54 ] JetBlue Airways corporate communications director Morgan Johnston uses Twitter and societal media tools to interact with clients every bit good. When asked why JetBlue follows flyers on Twitter, Johnston responded: With any of the microblogging tools available, people are able to air what they ‘re traveling through at the minute. If you can tap into and observe those types of activities while they ‘re go oning, you can assist them much more instantly. Before they have a opportunity to travel place and fret about it, you can assist them while they ‘re in the thick of the state of affairs. Is n't that better than seeking to retrieve a state of affairs afterwards?[ 55 ] Transparency as the Wrong Choice. In some instances, the truth wo n't put organisations free. Alternatively, it may do greater public misgiving and unfavorable judgment. Amy Jussel, laminitis of ShapingYouth.org, a web log devoted to the impact of marketing on kids, late voiced concerns to Target about an advertisement run picturing a adult female splayed across the celebrated mark form, the dark lantern at her fork. In response, a Target public dealingss representative wrote, â€Å" Unfortunately we are unable to react to your enquiry because Target does non take part with untraditional media mercantile establishments. This pattern is in topographic point to let us to concentrate on publications that reach our nucleus invitee. †[ 56 ] The message that societal media does n't number as a Target policy surely was n't received good by its devoted client base. Target, whose image as a hip and modern-day, low-cost retail mercantile establishment was admiting indifference of web logs, the hip and modern-day, free media channel.[ 57 ]When interviewed for a New York Times article titled â€Å" Target Tells a Blogger to Travel Away, †Amy von Walter, a Target spokeswoman maintained, â€Å" We do non work with bloggers presently. But we have made exclusions and we are reexamining the policy and may set it. †[ 58 ]Target ‘s current policy is to concentrate limited resources and the little public dealingss squad attempts on the large media mercantile establishments, corroborating its prioritization of selling over relationship and repute direction. Target did non draw the ad in response to Jussel ‘s concerns or the blogosphere tumult that followed.[ 59 ]It may hold been smarter to hold to a short int erview with Jussel, a representative of it largest consumer, female parents, alternatively of estranging loyal clients and ignoring societal media mercantile establishments. Lack of Transparency as a Pitfall. Social media crisis response tactics have non been studied to full, but will probably go a major sub-specialization in public dealingss scholarship. Spuring this country of survey are force per unit areas from on-line militant communities and populaces. In the spring of 2010, Nestle was under fire from Greenpeace for purchasing palm oil and utilizing it in merchandises. Greenpeace ‘s Facebook page and YouTube videos depicted Nestle as a protagonist of deforestation and the cause of Orangutan extinction.[ 60 ]Nestle tried to hold one picture associating the Kit Kat saloon to Orangutan extinction removed, claiming the picture violated their hallmark.[ 61 ]This prompted Greenpeace members to post angry comments on Nestle ‘s Facebook page. To protect its page and the company ‘s legal security, Nestle removed the remarks. Although the issue was likely a major corporate concern, Nestle kept its internal deliberation lull which translated into a deficiency of transparence and unconcern.[ 62 ]In this instance its silence spoke volumes about its contempt for the Greenpeace motion. If Nestle had kept its stakeholder populace ( which included militants ) informed of its attempts toward replacing the non-environmentally-conscious merchandises, there might hold been a positive societal media response. Publishing imperativeness released one time a hebdomad may hold worked in the past, but with today ‘s instantaneous information flow, there is no alibi for silence. Although Nestle ‘s stock monetary value did non look to be effected in anyhow, the corporation must still go on to run into Greenpeace criterions and if it falls back on these promises, will probably confront a public dealingss firestorm hard to get the better of.[ 63 ]This is one of the first documented instances of successful environmental activism which took topographic point about wholly in the societal media kingdom.[ 64 ]A Astroturfing is a term used in the public dealingss industry to mention to strategic runs designed to look as self-generated grassroots attempts.[ 65 ]Edelman, the universe ‘s largest independent public dealingss house late practiced astroturfing in a popular web log for Wal-Mart titled, â€Å" walmartingacrossamerica.com †The stations chronicled the cross-country escapade of a couple sing Wal-Mart shops and talking to clients about their shopping experiences. Jim and Laura ‘s first web log station meekly stated: â€Å" We are non bloggers, but since our lives have ever been more journey than finish we are adventurers at heartaˆÂ ¦ . We figured we ‘d give it a spell. †[ 66 ]Laura and Jim ‘s brushs included run intoing Wal-Mart employees, from shop clerks to photogenic executives, who all reported loving their employer and work environment. Critics questioned the genuineness of the run early on. â€Å" Anyone familiar with Wal-Mart and its repute for being quite stingy with rewards and benefits will turn over their eyes at such a rose-colored image, †wrote one Business Week editorialist about the astroturfing world.[ 67 ] The fact that the venture was funded by Working Families for Wal-Mart ( WFWM ) was non publicly disclosed. In this instance, merely saying the fact that the twosome was paid would hold likely saved the traditionally crystalline Edelman from contention.[ 68 ]
Thursday, August 1, 2019
Agro Credit Case Study
Creating a Process-Driven Organization at AGCredit Answer 1:-AgCredit was a Midwest Agriculture Credit and Loan company. It was a midsize financial institution focusing on agribusiness. It had grown significantly in the past few years and was holding its own against other, much larger banks because of its extensive customer knowledge. Kate Longair to the CEO of the company explained all the processes and the systems the company used and how they were integrated using a diagrammatic view for the same. The CEO then decided upon the need for change into various departments to bring about a transformation in business.Finney, the CEO wanted to focus on AgCredit’s key strategic drivers which included continuous growth, expanded customer relationships, the ability to spend more time with the customer, the ability to cross-sell between business divisions and the ability to provide a consistent customer experience across all delivery channels. The CEO’s vision for growth was to create a customer-centric organization by using technology to support people and processes. Realizing that systems integration by itself would not produce the desired result, management redesigned the company’s business processes from beginning to end.Now the challenge was to redesign the IT organization to support the new organization structure. Answer 2:- IT organizations serve two purposes: development (i. e. , which involves the acquisition of new systems and technology and the implementation of these new systems into the workplace); and operations (i. e. , which involves running the data center, production programs and networking infrastructure is decentralized. It leads to facilitation of various business processes across the bank. IT was in a significant state of disarray.Absence of appropriate IT Governance as well as an architecture plan. IT was organized in silos to mirror AgCredit’s divisional structure and each business unit owned and governed its own IT Pr ojects. The company has outsourced chunks of IT functions. The tasks are unevenly and randomly divided amongst the staff irrespective of their expertise. The current structure seems to be more like the enterprise oriented architecture. Due to irregular IT organizational structure many problems arouse with the business processes which led to different choice for the architecture of IT.The structure moreover has a cross-silo flow which creates confusion amongst the business processes as well as data mess. The information appears in various formats, which is difficult to reconcile. Answer 3:- Key Issues: – IT was completely broken and lack of systems integration. Everyone was aware of adding value to processes to the company but how the business strategy would fit with everyone else’s to deliver enterprise value was unknown by others. There exists lack of knowledge of business processes and how they worked together.The key business processes had never been written down be fore and hence they needed to be documented. The front line staff had to access many systems for simple business processes. IT was in a significant state of disarray. A key problem was application centric approach the organization took to its work. Business people would demand new systems from IT for every process whereas IT staff would always train them to make use of the existing systems. This created data mess as there were various systems with loads of information scattered everywhere.Due to this the information appeared in different formats, which were difficult to reconcile. This was a significant challenge when creating accurate reports for banking and other government regulators. IT is negative in business: expense, inability to get work done in a timely fashion, bad information, customer complaints and poorly trained IT staff. AgCredit starts with no formal IT architecture. It is also about the work the business needs to do first in order to create the right environment for IT transformation, i. . , a process focus and a business value focus, not a systems focus. It stresses that optimizing the enterprise is the new source of business value and this means integrated processes across the company and integrated information. To achieve this, IT will need to transform its structure, governance, and approach to systems development. Answer 4:- Proposed IT Organizational Structure Decentralized organizational structures often have several individuals responsible for making business decisions and running the business.Decentralized organizations rely on a team environment at different levels in the business. Individuals at each level in the business may have some autonomy to make business decisions. The challenge for IT will be in the transformation because it will need to have a structure that supports where the organization is going, while still respecting the fact that it is not there yet. IT should be aligned with processes, not individual business functio ns and all new development should be undertaken with the process owners and with the approval of the Enterprise Integration Program.It indicates that all business-facing IT functions should be aligned with the major business processes that have been identified. Internally, therefore IT will need groups dedicated to each of the major systems that currently support the business. These groups will be responsible for all maintenance and any new development needed to keep the organization running smoothly while new service-oriented functionality and common data are put in place. These groups will be needed to make the necessary adjustments to existing systems as this new functionality is put in place.Pros- Redesigning a company towards a process-based organization implies that all activities, which logically belong together in order to create value for the customer, are grouped together. Customer’-processes are defined and taken as the basis for an organizational unit. ‘Deve lopment’- and ‘planning and control’- processes that are necessary for reaching the core objective of the unit are implied. This implies that the organizational structure of a business or a company is based on organizational units which are organized around the core processes.Structuring a business or a company process-wise implies that coordination across process units is kept at a minimum. The following paragraphs illustrate how companies or business units can be structured around processes. Answer 5:- Project Selection Process to ensure alignment with the enterprise business Vision- Effective collaboration between business and IT is essential to the success of both SOA and BPM. A Business Rule Engine can act both as a technology and collaboration enabler; the below points will explain how the organization can improve business processes and move toward SOA by focusing on these strategies. . Streamline business processes by separating business logic from flow lo gic 2. Create processes that are more agile by making it easy to update business logic 3. Align the business goal of more dynamic decision-making with SOA technology 4. Enable effective IT-Business collaboration by giving IT the control it needs and Business Users the tools they need to maintain business logic Some projects will be foundational in nature, i. e. , be prerequisites to other projects; others may be needed to upgrade the IT infrastructure.It will therefore be important that the IT Steering Committee consider a variety of dimensions of project value, in addition to ROI, in determining which projects they would like to undertake. Projects which are functional in nature would therefore not score as highly as those which contribute towards the overall company strategy. All business leaders should consider all IT projects and make a decision as to which ones to undertake according to their enterprise value. The CIO should also ensure that foundational work is considered and ranked appropriately to enable IT to carry out the business visionAnswer 6:- Manley â€Å"Make the case†for Service-oriented architecture (SOA) helps organizations more easily transform their business processes for high performance by simplifying the underlying information systems. Old architectural approaches that once expanded business opportunities now limit growthâ€â€but existing systems cannot be simply be replaced. Service-oriented architecture gives existing systems the flexibility and agility to respond to a business environment which is changing rapidly.Service-oriented architectures allow businesses and governments to capitalize on opportunity by:-Becoming more agile, driving cost reductions, Boosting ROI Manley has to prove that SOA will work and that IT can deliver on what it promises. He doesn’t necessarily have to deliver a project that will have an ROI, but he has to work with the EIP to identify a small sub-process that will demonstrate that SOA ca n deliver functionality in a new way that will be effective for the organization. If he can automate a small process and show how it integrates with various data and systems in a new way, the business will â€Å"get it†.Answer 7:- Internal IT Capabilities should include the following to create an IT department that helps build business architecture:- * A full-time staff of programmers, developers, and other IT professionals * The ability to rapidly develop and deploy large, complex data collection and direct marketing solutions in-house using internal resources * Professional consulting services in the areas of marketing, business process improvement, supply chain management, and process optimization for customer satisfaction.IT will need business analysts who can play an intermediary role between business and technology. These analysts will need to deeply understand a particular business process and have the skills to develop collaborative relationships with the business lea ders of the various functions involved in the process and to work with them to document their process requirements. Solutions architects will need to deeply understand the services approach to assembling systems and to be able to pull together the appropriate services, data and knowledge to deliver the required functionality.Data analysts will be needed to deeply understand the company’s data and to work with the business to create single sources of key business information and to establish data standards. Finally, the company will need excellent IT architects who will build a technology roadmap for data and services and who will manage the processes. Answer 8:- Aspects of IT Governance important for supporting the transformation It is important that everyone in IT understands where IT is going and what their responsibilities and accountabilities are.It is also important that IT staff insulate the business from the technical compromises that will necessarily result from the a ctual transition, which could take several years. Therefore, the business-facing IT governance must be process-centric, while internal IT governance will necessarily be a mix. Business must also clearly understand its responsibilities and accountabilities and these must be enforced. * Define goals and strategies * Define standards, policies, procedures, around financial, Portfolio, Project, service, etc. * Define metrics * Put Governance mechanism in place * Analyze and Improve existing processes Refine and go to the next level Key IT Governance Strategy and aspects for transformation:- * IT Principles * IT Architecture * IT Infrastructure * Business application needs * IT Investment and prioritization * People (human capital) development * IT Governance policies, processes, mechanisms, tools and metrics- decisions on composition and roles of steering groups, advisory councils, technical and architecture working committees, project teams: key performance indicators(KPI’s), ch argeback alternatives, performance reporting, meaningful audit process and the need to have business owner for each project and investment.
Subscribe to:
Comments (Atom)